Dormant Subscriber List

Martech Zone articles tagged dormant subscriber list:

  • Email Marketing & Automation
    list re engagement

    How to Reverse Plummeting Email Engagement Rates

    It’s quite a surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. The vast majority of email marketers are petrified at dropping a single subscriber off of their list. The effort it required to get these…

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