Customer Interaction
Martech Zone articles tagged customer interaction:
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Content Marketing
Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…
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Analytics & Testing
Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals…
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Analytics & Testing
What Technologies are C-Level Marketers Investing In?
Black Ink performed a C-level 2016 Marketing Study, surveying marketers from the top 2000 largest companies in the United States by annualized revenue with a collective marketing budget of $5 billion dollars in labor and costs. Key Learnings from Black Ink’s Study Marketers’ priorities are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology…