Customer Acquisition Cost

Martech Zone articles tagged customer acquisition cost:

  • Marketing InfographicsKey Marketing Campaign Metrics

    Key Metrics You Should Be Focused On With Digital Marketing Campaigns

    When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…

  • Marketing InfographicsLoyalty Rewards Program Points

    10 Benefits of Customer Loyalty & Rewards Programs

    With an uncertain economic future, it’s critical that businesses focus on customer retention through exceptional customer experience and rewards for being loyal. I work with a regional food delivery service and the rewards program they’ve developed continues to keep customers returning over and over. Customer Loyalty Statistics According to Experian’s Whitepaper, Building Brand Loyalty in a Cross-Channel World: 34% of…

  • Analytics & Testing
    acquisition versus retention

    What’s the Cost of Acquiring Versus Retaining a Customer?

    There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistic often shared but never actually find a resource to go with it. I’m not doubting that keeping a customer is less expensive for an organization, but there are…

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