Corporations

Martech Zone articles tagged corporations:

  • Analytics & TestingDepositphotos 22675653 s

    Rant: The “P” Word

    Great marketers enjoy talking about Return on Investment. Yesterday, I attended a meeting with a real estate company who had some challenges with their web strategy. Their brochure site wasn’t driving too many leads and they were spending quite a bit of money on a number of external programs to drive leads into their sales funnel. The problem that we…

  • Marketing InfographicsScreen Shot 2013 06 12 at 12.37.29 PM

    Social Media As A Crisis Management Tool

    We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later…

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