Convince And Convert
Martech Zone articles tagged Convince and Convert:
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Marketing Infographics
Douglas KarrApr 13, 2013
Influencer Outreach Versus Brand Advocacy
Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…
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Social Media & Influencer Marketing
Douglas KarrJun 3, 2009
It’s Time to Turn Your Company Upside Down
When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…