Convince And Convert

Martech Zone articles tagged Convince and Convert:

  • Marketing Infographicsinfluencers vs advocates

    Influencer Outreach Versus Brand Advocacy

    Jay Baer is one of the leading social marketing speakers and authors that I pay attention to. He recently penned a fantastic blog post and infographic that provides a great comparison of influencers versus brand advocates. Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond…

  • Social Media & Influencer MarketingCustomer Service Versus Corporate Hiearchy

    It’s Time to Turn Your Company Upside Down

    When companies describe their management hierarchy, you usually get a pretty cool diagram that ranks employees by who they report to. The ones with the power and the compensation are always listed on top… in order of importance. It’s not a surprise. This puts the customer at the bottom of the hierarchy. Those employees who deal with prospects and customers…

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.