Consumer Reviews

Martech Zone articles tagged consumer reviews:

  • Social Media & Influencer MarketingImpact of consumer reviews on sales

    What is the Impact of Online Consumer Reviews on Your Business?

    We worked closely with a company that advised businesses selling products via Amazon. By optimizing a product page and incorporating strategies to collect reviews from customers, they can increase the visibility of your products in internal product searches… ultimately increasing sales exponentially. It’s difficult work, but they’ve got the process down pat and continued to repeat it for more and more…

  • Content Marketing
    robo research online buy offline stats

    ROBO: How Today’s Shoppers Research Online and Buy Offline

    While we continue to make a big deal out of the growth of online sales, it’s important to remember that 90% of consumer purchases are still made at a retail outlet. That doesn’t mean that online doesn’t have a huge influence – it does. Consumers still want the gratification of looking, touching and test-driving a product before paying for it.…

  • Ecommerce and Retail5 star1

    Consumers Do Not Buy Perfection Anymore

    One of the most wonderful transformations that I believe social media has brought about is the destruction of the perfect brand. No longer do consumers expect perfection… but we do expect honesty, customer service, and fulfillment of any promises a company set expectations for. In a client luncheon last week at Bitwise Solutions, President and CEO Ron Brumbarger told his…

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