Cisco
Martech Zone articles tagged cisco:
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CRM and Data Platforms
Ambition: Gamification To Manage, Motivate, and Maximize Your Sales Team’s Performance
Sales performance is essential to any growing business. With an engaged sales team, they feel more motivated and connected to the organization’s goals and objectives. The negative impact of disengaged employees on an organization can be substantial — such as lackluster productivity, and wasted talent and resources. When it comes to the sales team specifically, a lack of engagement can…
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CRM and Data Platforms
Micro-Moments and Customer Journeys
The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible than we ever imagined. Cisco has provided research that the…
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Content Marketing
Video Marketing Works
Everyone is making their year-end predictions. I think you can forego all the hoopla and work your marketing strategy this coming year based on all the facts. Multi-channel strategies, marketing automation, mobile and video are going to continue to drive engagement and traffic to your business. Here’s a great infographic with fantastic stats that support your need to implement a…
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Marketing Infographics
Cisco: The Power of In-Person Meetings
A couple of years ago, we met with some of the board at Cisco via Telepresence, and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put out this infographic on the power of in-person meetings. The demands of a distributed globalized marketplace have altered the way…
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Marketing & Sales Videos
Cisco I-Prize Telepresence: May 6th
The date is set for our final Cisco I-Prize presentation. I’m already nervous. We thought we were going to have to go up to Chicago or over to Cincinnati, but we found out last night that there’s a Telepresence location right in Carmel! The technology utilizes high-definition and Cisco’s network to stream the attendees as though you were right in…
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Content Marketing
I’m a Cisco I-Prize Finalist – Please Support our Idea
It’s not often that an opportunity comes like this – a chance to win $250,000 and work with a company like Cisco to make your idea become a reality! Before you read on, we could use your support. Though our application has made it to the Finals, we’re looking pretty light on votes. If voting is still open, we’d appreciate…
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Marketing Tools
Create The Problem, Then Charge For The Solution?
One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution… that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products with security or stability gaps and then offer additional products or services to address these issues: Microsoft: Known for Windows…