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Martech Zone articles tagged categories:
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Content Marketing
WordPress: How to 301 Redirect Pagination Pages to the Parent URL
It may be anecdotal, but I’m finding that Google Search Console is becoming more comprehensive in its reporting. So much so that I’ve begun to lean on it more and more… especially to identify pages not found on the site that might negatively impact search rankings. My site’s theme incorporates an approach where visitors can click load more if they’d…
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Analytics & Testing
How To Use Google Analytics 4 Events to Track Category Popularity in WordPress
Category popularity can help you understand what content your audience finds most engaging. Tracking this data can help you tailor your content strategy and enhance user experiences. Google Analytics 4 (GA4) offers powerful event tracking capabilities, enabling you to monitor your WordPress website’s category views. In this article, we’ll explore how to implement event tracking to measure the popularity of…
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Content Marketing
WordPress: How To Publish Feeds For Each Category On Your Blog
By default, a WordPress blog has a feed that incorporates all its posts, regardless of category. One way to improve personalization and segmentation for your site visitors is to enable an RSS feed specific to their categories of interest. You can also utilize a category-specific feed to publish an email newsletter. However, you can create custom category feeds for your…
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Content Marketing
Common Theme Development Mistakes with WordPress
The demand for WordPress development continues to grow and almost all of our clients now have either a WordPress site or an embedded WordPress blog. It’s a solid move – not loved by everyone but there are so many themes, plugins, and a vast amount of developers that it makes sense. The ability to modify your web presence without scrapping…