Brian Solis
Martech Zone articles tagged brian solis:
-
Public Relations
Jordan FeiseJan 26, 2017
How to Own Digital Transformation with Influencer Relations
Your customers are becoming more informed, empowered, demanding, discerning, and elusive. The tactics and metrics of the past no longer align with how people make decisions in today’s digital and connected world. By implementing technology marketers are able to fundamentally impact the way brands view the customer journey. In fact, 34% of digital transformation is lead by CMOs compared to…
-
Marketing Infographics
Douglas KarrApr 28, 2015
What Factors Make for a Successful Social Media Strategy?
This afternoon, I was sitting with some leaders in business, social and digital media and we were talking about what it takes for successful marketing. The overwhelming consensus was pretty simple, but you’d be surprised at how many companies struggle… where to start. We shared stories of companies who didn’t understand their value proposition, but they were shopping for new…
-
Marketing Infographics
Douglas KarrMar 28, 2013
Social Influencers
I think too many marketers look at social influence as if it’s some kind of new phenomena. I don’t believe it is. In the early days of television, we used the newscaster or the actor to pitch items to the audience. The three networks owned the audience and there was trust and authority established… so the commercial advertising industry was…
-
Search Marketing
Douglas KarrApr 3, 2010
The New Media Manifesto
It’s interesting that those in the social media industry believe everything that’s occurring with respect to social media is new. As I look back to direct marketing, database marketing, networking and advertising – I don’t believe our goals for businesses were different at all. There are a lot of doom and gloom stories about how every business must adapt or…