Brandwatch

Martech Zone articles tagged brandwatch:

  • Social Media & Influencer MarketingSocial Media Management Tools

    Why Should Your Company Invest In A Social Media Management Tool?

    Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…

  • Analytics & TestingPreparing for Big Data Analytics

    How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow

    The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds. So how can marketers deliver impactful experiences for their target audience in a changing digital landscape? Big data appears to…

  • Analytics & Testingsocial media tools

    25 Awesome Social Media Tools

    It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely. When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team…

  • Analytics & Testingbrandwatch logo

    Brandwatch Social Media Monitoring

    Marketers sometimes make the mistake of using tools like Google Alerts to monitor their brand. The problem with Google Alerts is that much of the content within social media isn’t identified, indexed and found as it happens. Companies need to respond to requests immediately. There’s a very high probability that you’re missing the conversation that’s happening if you’re not utilizing…

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