Bluekai

Martech Zone articles tagged bluekai:

  • Analytics & TestingScreen Shot 2013 11 09 at 1.35.19 PM

    Data-Driven Marketing is Heating Up!

    Some interesting findings from BlueKai’s study on data-driven marketing strategies. I thought it especially fascinating the movement of importance when it came to the most relevant cross-channel/cross-platform opportunities. While search engine marketing continues to be key, it dropped significantly. I believe that’s due to Google’s hiding of keywords and tightening of their algorithms killing the SEO industry. Marketers have shifted…

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