Android
Martech Zone articles tagged android:
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Analytics & Testing
Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I’ve been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site. How do they compare, and which platform best…
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Mobile and Tablet Marketing
What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…
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CRM and Data Platforms
BugSnag: Real-Time Bug Reporting and Prioritization For Application Development
Creating and maintaining web applications is a constant challenge. As developers strive to provide seamless and bug-free user experiences, identifying and addressing bugs becomes critical to their work. This is where BugSnag, a robust error monitoring and reporting platform, steps in to streamline the bug reporting process and enhance the overall performance of web applications. The Challenge of Bug Reporting…
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Email Marketing & Automation
Validity Everest: The Email Success Platform For Managing Reputation, Deliverability, and Increasing Email Marketing Engagement
Congested inboxes and tighter filtering algorithms make it more difficult to attract the attention of your email recipients. Everest is the email deliverability platform developed by Validity that merged their acquisition of 250ok and Return Path into one central platform. The platform is a complete solution for designing, executing, and optimizing email marketing for improved inbox deliverability and engagement. To…