Alternative To
Martech Zone articles tagged alternative to:
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Content Marketing
Business to Business Alternative Marketing
One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches. Here’s a great example – a search for alternatives to Wufoo:…