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Customer Intelligence

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology surveys and polls on the Marketing Technology blog

How Data Onboarding is Helping Multi-Channel Marketing

Data Onboarding

Your customers are visiting you – from their mobile device, from their tablet, from their work tablet, from their home desktop. They connect with you via social media, email, on your mobile application, via your website and in your business location. The problem is that, unless you’re requiring a central ...

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What are, Why Use, and How to Create Buyer Personas

How to Create Buyer Personas

While marketers often work to produce content that both differentiates them and describes the benefits of their products and services, they often miss producing content for each type of person that is buying their product or service. For instance, if your prospect is seeking a new hosting service, one persona ...

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Sweetspot: A Mobile First, Workflow-Powered Digital Dashboard

Sweetspot Intelligence

Chances are you have come across one or another digital dashboarding platform in the past few months. These vary from plug-and-play packages combining a limited number of social media and web analytics metrics, to full enterprise ecosystems incorporating a wide range of data sources and governance features. Sweetspot purports to ...

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I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The ...

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Customer Facing Devices and How You Can Market with Them

Marketing and Customer Facing Devices

In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of ...

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What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work ...

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