Customer Facing Devices and How You Can Market with Them

Customer Facing Devices and How You Can Market with Them

In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and …

What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes …

Hug Your Haters? Maybe It’s Love Your Lovers!

Love Your Lovers

Jay Baer’s closing keynote was one of the best I’ve seen at Social Media Marketing World. Jay discussed his upcoming book, Hug Your Haters. His presentation was fantastic and teased some amazing research from Tom Webster and his team on how investment in resolving complaints swiftly and strategically would grow your business. The presentation speaks to some fantastic examples of companies responding to complaints and …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

BlueConic: Collect, Unify, and Optimize the Customer Journey

The Blueconic Platform

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …

PollSnack: Create Simple, Customized Polls on Facebook

PollSnack

PollSnack is an easy online tool for polls and surveys, allowing you to create and conduct market questionnaires without having to learn complicated software. The resulting survey reporting is very simple and straightforward, with results being displayed in real-time. How to Embed a Simple Poll in Facebook Here’s a short video on how you can utilize PollSnack to embed a poll or survey easily within …

3 Technology Trends that Marketers Should Watch in 2015

top-3-tech-trends-marketers-2015_infographics

Data is streaming from your customers right now… from their phones, their social platforms, their work desktop, their tablets, and even their cars. It’s not slowing down. I was recently visiting our family home in Florida where we upgraded the home alarm system. The alarm is connected via the Internet and if the Internet is down, it connects via an internal wireless connection (and battery …

Sales and Marketing Now Account for 48% of the Corporate IT Budget

marketing-technology-enablement-budgets

We’ve been hearing this for a while, but it’s still imperative that companies recognize the fact that marketing budgets are shifting. Companies continue to invest in marketing technology to assist their acquisition, retention, and upsell strategies without adding human resources. While IT investments are primarily a security and risk investment – in other words, a “have to” – marketing investments continue to demand a return …

VB Insight: Analysts and Affordable, Real-World Reports

VB Insight Analyst Reports

Bryant Tutterow is a marketer who has led several large enterprise corporations in their content strategies. He’s especially keen on content promotion, including social media advertising, where the companies he’s worked with get exceptional results despite what many analysts have been touting. We’re extremely excited to announce that Bryant is assisting DK New Media with expanding it’s promotion capabilities, too! One of the services we …