Content MarketingMarketing InfographicsSocial Media & Influencer Marketing

4 Keys to Making Your Social Video Strategy a Success

We’ve shared a great infographic on the starter guide for social video, now here’s a great infographic from The Media Octopus on tips for leveraging social video for your brand.

There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end. Olly Smith, Commercial Director for EMEA, Unruly Media

Here are 4 great pointers to creating your online video strategy:

  1. Understand your audience – your video has to be interesting, entertaining and informative to grab attention. Profile your audience to ensure you provide content they’re seeking.
  2. Create the content – how are you going to grab their attention? Make them emotional, positive, exhilarating, and showcase your brand.
  3. Manage the distribution – a video isn’t very useful if no one is going to watch it. Share it socially and promote it to ensure you reach the audiences you need to. Optimize your video for search as well!
  4. Measure and attribute success
    – how are you going to measure the success of your video? Hopefully you have a call to action at the end that points to a landing page where you can measure conversions.

Digital-Marketing-Making-Social-Video-Work-For-Your-Brand-The-Media-Octopus

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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