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Stop forwarding crap

Stop Forwarding That Crap To Me

You have to love “Weird Al”. He hit an amazing chord with this song… I have several friends and family that somehow believe they’re duty on the Internet is to forward everything… without checking it for virii, without checking its validity on Snopes, or without wondering whether I’m too busy to view the 42 attached images of the rescued [insert cute baby animal]. It’s not a surprise that these are the folks that also reach out for help because their computer is running slow all the time!

There’s a message here for marketers as well.  If we’re tired of friends and family forwarding crap to us by email, how patient do you think we are with email? “Weird Al” could have just as easily made a video that said “Stop sending your crap to me” and it would have hit on the same chords.  Always provide value… not crap.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. How have I missed that Weird Al song? Thanks for sharing! Oh, the email marketing advice was good too! =)

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