Have You Created a Call-To-Action Button on Facebook?

Create a Call-to-Action Button on Facebook

I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header. That’s quite intriguing given that Facebook has typically avoided strategies that drove visitors …

Live Chat Increases Both Conversions and Customer Satisfaction

Live Chat Statistics Infographic

This upcoming marketing podcast, we’ll be discussing the many benefits of integrating live chat on your website. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. …

B2B Marketing Survey: 9 Benefits of Social Media Marketing

B2B Social Media Marketing Benefits

The team at Real Business Rescue have been providing this data on How B2B Businesses Are Tackling Social Media for a few years now and have updated it for 2015. The research provides some overall stats of B2B social media marketing adoption and points to 9 benefits that B2B companies are seeing: Increased exposure Increased traffic Develop loyal fans Provide marketplace insight Generate leads Improve …