Why Have People Stopped Following Your Brand?

Why People Unfollow and Unsubscribe

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls …

Mass Planner: Social Media Scheduling, Publishing, and Automation

Social Media Scheduling, Publishing and Automation

Mass Planner is a social scheduling software designed to automate routine social media activities for bloggers and marketers, across the four most popular social sites ( Facebook, Twitter, Pinterest, Google+ and LinkedIn). With over 1,000 customers and a new version, Mass Planner is affordable for virtually any sized business. Among Mass Planner‘s features, it automates posting on pages, groups, communities, walls, boards, finding new people …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

10 Benefits of Digital Marketing for Small Business

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, MarTech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A …

3 Astounding Stats Supporting Social Selling

Guide to Social Selling

One of the common traits I continue to see in the most effective business development people or sales staff is that they’re incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that Doug most likely knew everyone in the room. In fact, we were …

Social Media Do’s and Don’ts

Do's And Dont's of Social Media Marketing

The other night I was speaking to another marketer and we were discussing social media, events, and results. He was telling me how he just hadn’t seen the results from social media to make it worthwhile. To be honest, I can’t say that I totally disagree. While my professional profile and business reach continue to grow, people might notice that my personal following on social …

Keep Watch on Your Online Competition with Rivalfox

Rivalfox Competitive Intelligence

Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a SaaS solution that puts cutting-edge competitive intelligence into your hands. We believe that by learning from your competitors, you can grow faster, avoid mistakes and …

The New Big Deal of Influencer Marketing – with Examples

Influencer Marketing

I should start off by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? Basically, it means convincing influential people, bloggers or celebrities with big followings to promote your brand on their personal online accounts. ¬†Ideally they would do it for free, but the reality is you pay to play. This is a growing market and …