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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

March, 2016

  • 27 March

    How Your B2B Social Media Strategy Should Differ from a B2C Strategy

    B2B Social Media Strategies

    As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – …

  • 21 March

    The Ultimate Guide to Building the Perfect LinkedIn Profile

    Linkedin Profile Guide

    We’ve already published a couple of infographic guides on LinkedIn Profiles, including Linkedin Profile Tips and Optimizing a LinkedIn Profile for Social Selling, but this Ultimate Cheat Sheet from Leisure Jobs is a thorough and fantastic resource for ensuring you fully …

  • 18 March

    10 Trends to Watch in Digital Marketing for 2016

    2016 Digital Marketing Trends

    We’ve got a great marketing podcast coming up where we discuss the incredible changes that are occurring just within the content marketing realm of digital marketing. But digital marketing continues to go through incredible transformations as well. This infographic from …

  • 18 March

    How to Use Font Awesome in Illustrator and other Applications

    Font Awesome

    My son needed a business card for his DJ and music production business (yes, he’s almost got his Ph.D. in Math). To save space when displaying all of his social channels on his business card, we wanted to provide a clean …

  • 17 March

    Scribble Live: Document, Plan and Execute Your Content Strategy

    ScribbleLive Plan

    ScribbleLive announced the launch of ScribbleLive Plan, a content strategy and planning product which enhances marketers’ capabilities from strategy to execution.The launch of ScribbleLive Plan is an extension of their current product suite and is Saas software as a fully …

  • 9 March

    What’s the Cost of Acquiring Versus Retaining a Customer?

    Cost of Acquiring versus Retaining a Customer

    There’s some prevailing wisdom that the cost of acquiring a new customer can be 4 to 8 times the cost of retaining one. I say prevailing wisdom because I see that statistic often shared but never actually find a resource …

  • 8 March

    5 Ways for Public Relations Professionals to Improve their Pitches

    Public Relations Pitches

    Personalization increases conversion rates. That’s not a theory, personalization’s effectiveness has been proven over and over. If you’re a public relations professional, your conversion is your ability to have a publication or influencer share your client’s story or event. It’s …

  • 6 March

    DemandJump: Predictive Marketing and Competitive Intelligence

    DemandJump Predictive Marketing

    The Internet is an amazing source of data that, if mined, can produce a wealth of knowledge. But according to this year’s CMO Survey, , only half are able to obtain a good qualitative sense of the impact, and almost …

  • 4 March

    5 Attributes Loyal Customers Demand from Your Sales and Marketing

    Sales Marketing Education

    Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study of …

February, 2016

  • 28 February

    Interview: Jay Baer on Hug Your Haters

    Jay Baer of Hug Your Haters

    One of our show favorites, Jay Baer, is back for another interview with what will be another best selling marketing book. In fact, I think this book goes beyond marketing and should impact the process and procedures of every business …

  • 28 February

    20 Key Factors Impacting E-Commerce Consumer Behavior

    E-Commerce Consumer Behavior Statistics Infographic

    Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience …

  • 25 February

    Reach7: Engage Multilingual Audiences on Social Media

    Reach7

    Reach7 wants to make it easier for individuals and businesses to expand their social reach throughout the globe. With Reach7, users identify and engage with the most relevant audience on social media easily and efficiently. Their platform helps users build …