VIDEO: Grumpy Cat, the Fat Jew & the USCTO Link Awareness & Engagement

VIDEO: Grumpy Cat, the Fat Jew & the USCTO Link Awareness & Engagement

What do Grumpy Cat and the Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? As someone who’s been measuring the overall chatter at SXSW for three years running, I decided to do a little experiment this year by comparing the data science (i.e. social listening) with a data sample (i.e. walking up 6th street with …

Listen and Target Opportunities on Twitter with SocialCentiv

SocialCentiv Tweet Offer

Every day, Twitter’s 230 million users send more than 500 million Tweets. With the right set of keywords, businesses can sort out local customers. The trick is understanding what keywords work and how conversations happen on Twitter. SocialCentiv identifies consumers who Tweet their intent towards a product, service, or content related to your business. You can then present potential customers with a targeted, personalized incentive …

Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …

Why Have People Stopped Following Your Brand?

Why People Unfollow and Unsubscribe

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls …

Mass Planner: Social Media Scheduling, Publishing, and Automation

Social Media Scheduling, Publishing and Automation

Mass Planner is a social scheduling software designed to automate routine social media activities for bloggers and marketers, across the four most popular social sites ( Facebook, Twitter, Pinterest, Google+ and LinkedIn). With over 1,000 customers and a new version, Mass Planner is affordable for virtually any sized business. Among Mass Planner‘s features, it automates posting on pages, groups, communities, walls, boards, finding new people …