Home / Social Media Marketing (page 4)

Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

8 Steps to Improve Your Digital Marketing Results

How to Improve Digital Marketing Results

So many of us are simply trying to keep our marketing program momentum going that we often don’t have time for actual improvement. But improvement is the only guarantee of ongoing success and capitalizing on our momentum. According to the study conducted by Gartner, 28% of marketers reduced their traditional ...

Read More »

How to Improve Your Failing Content Marketing Strategy

Effective Content Marketing Strategies

We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity ...

Read More »