Live Chat Increases Both Conversions and Customer Satisfaction

Live Chat Statistics Infographic

This upcoming marketing podcast, we’ll be discussing the many benefits of integrating live chat on your website. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. …

B2B Marketing Survey: 9 Benefits of Social Media Marketing

B2B Social Media Marketing Benefits

The team at Real Business Rescue have been providing this data on How B2B Businesses Are Tackling Social Media for a few years now and have updated it for 2015. The research provides some overall stats of B2B social media marketing adoption and points to 9 benefits that B2B companies are seeing: Increased exposure Increased traffic Develop loyal fans Provide marketplace insight Generate leads Improve …

Crank Up Your Content Marketing by Identifying These 6 Gaps

Gaps

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and …

The History of Search Engine Optimization

The History of SEO 2015

I’m not calling this article 25 years of SEO since that’s not the case – but it does provide some history to the web, when search engines became so important, and how they’ve advanced since then. Search engines were fairly clunky, inaccurate, and easy to game for quite a while. Ranking on search engines at one time was pretty easy… get a bunch of folks …