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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

The Impact of Cross-Device Journeys and Real-Time Personalization

Cross-Device Customer Journey

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and ...

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The Frustration of Marketing to the Sales Organization

Waiting for Sales Calls

Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a ...

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Our Interview with Tim McLain on Millennial Marketing

Millennials

Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to ...

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The 4 Most Effective B2B Content Formats?

B2B Content Strategies 2015

We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – ...

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The Complete B2B Marketing Guide to Slideshare

Slideshare Marketing Guide

I’m not sure you’ll find a more thorough discussion of the advantages and strategies behind using Slideshare for B2B marketing than The A-to-Z Guide to SlideShare from Feldman Creative. The combination of the complete article and the below infographic are fantastic. SlideShare targets business users. SlideShare traffic is driven largely ...

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