6 Keys to Event Promotion on Social Media

6 Keys to Event Promotion on Social Media

After our own fundraising festival in Indianapolis, I wrote that there just didn’t seem to be a better event marketing platform on the market than Facebook. According to Maximillion, I was right! Love it or hate it we all now know social media is here to stay and is playing an increasing role in our daily lives. As well as individuals, business’ small and large …

What Measures Marketers Need to Take to Succeed Online

Online Marketing Success

The 21st century has the seen the emergence of so many technologies that enable us to successfully market businesses in a more integrated and impactful way compared to the past. From blogs, ecommerce stores, online marketplaces to social media channels, the web has become a public arena of information for customers to search and consume. For the first time, the Internet has created new opportunities …

Cobia Systems: Fully Automated Social Media and Syndication

Cobia Systems

The marketing world has abundantly changed with the age of digital resources and social media. With the deluge of solutions available today, resources for professionals to assert more influence are at an all-time high. Many tools offer resources and services for business, but the one thing they do not offer is a system that helps you find your customers the moment they indicate a need. …

The 8 Characteristics of a “V”ery Good Brand

Branding

On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My background …

Failed Customer Experiences Are Destroying Your Marketing

SDL Customer Experience Survey Results

SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes …

Buzzoole: Execute Campaigns with Brand Advocates and Influencers

Buzzoole Social Profile

Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the points they receive in gift cards to shop online. Users sign up for Buzzoole utilizing Twitter or Facebook and the system analyzes their content and …

I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% …

Are Celebrity Endorsements a Viable Marketing Option?

Celebrity Endorsements

Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. While the ROI on many marketing techniques is measureable – ROI on celebrity …