Why Influencer Marketing May Just Be Your Next Strategy

Why Influencer Marketing May Just Be Your Next Strategy

When I spoke on influencer marketing at Social Media Marketing World, I was blown away by both the demand and the ongoing discussion I had with many companies throughout the conference. I had a packed room and literally had a bunch of people follow me out of the presentation for some additional questions after the session. (You can still purchase a virtual ticket to the …

What are the Elements of the Best Facebook Contest Apps?

The Best Facebook Contest App

Today I actually had the pleasure – thanks to an invite from Jay Baer – of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from ShortStack know how much we’ve enjoyed our ongoing relationship. Sara from the ShortStack team has been feeding us with great content the last few years …

VIDEO: Grumpy Cat, the Fat Jew & the USCTO Link Awareness & Engagement

VIDEO: Grumpy Cat, the Fat Jew & the USCTO Link Awareness & Engagement

What do Grumpy Cat and the Fat Jew have in common with Presidential appointee Megan Smith? And what does that tell us about marketing? As someone who’s been measuring the overall chatter at SXSW for three years running, I decided to do a little experiment this year by comparing the data science (i.e. social listening) with a data sample (i.e. walking up 6th street with …

Listen and Target Opportunities on Twitter with SocialCentiv

SocialCentiv Tweet Offer

Every day, Twitter’s 230 million users send more than 500 million Tweets. With the right set of keywords, businesses can sort out local customers. The trick is understanding what keywords work and how conversations happen on Twitter. SocialCentiv identifies consumers who Tweet their intent towards a product, service, or content related to your business. You can then present potential customers with a targeted, personalized incentive …

Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …