How to Build and Track Your Instagram Promotion or Campaign

How to Build and Track Your Instagram Promotion or Campaign

We’re preparing for our second annual Music + Technology Festival and Instagram is one of the places we’re promoting the event. I don’t believe we do as good a job on Instagram as we could be doing, though, so I was glad to see the folks at ShortStack publish this infographic on how to build and measure the response of your Instagram Promotions or Campaigns. …

Could a Snap Be The Next Step In Your Buyer’s Journey?

Could a Snap Be The Next Step In Your Buyer’s Journey?

In many ways, this all depends on who your customer is and what their journey is. Everyone knows about Snapchat at this point, right? Anyone still in the dark on this one? If so, here’s all you need to know… It’s one of the most popular social networks among 16 – 25 year olds, it’s worth a rumored $5 Billion, and it feels like no …

Hug Your Haters? Maybe It’s Love Your Lovers!

Love Your Lovers

Jay Baer’s closing keynote was one of the best I’ve seen at Social Media Marketing World. Jay discussed his upcoming book, Hug Your Haters. His presentation was fantastic and teased some amazing research from Tom Webster and his team on how investment in resolving complaints swiftly and strategically would grow your business. The presentation speaks to some fantastic examples of companies responding to complaints and …

Buzz, Viral or Word of Mouth Marketing: What’s the difference?

Viral Marketing, word of mouth

Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between …

Keep This Handy: The 10 New Rules of Crisis Communication

Rules of Crisis Communication

Our agency is located in Indiana and when the powers-that-be in the state passed their version of the Religious Freedom Restoration Act (RFRA), a crisis ensued. It wasn’t simply a government crisis. Since it impacted the business sector, it became a crisis for all of us doing business within the state. Especially when some some business leaders outside the state began to speak out and …