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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

Torchlite: Digital Marketing with a Collaborative Economy Solution


By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, …

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Consumers Prefer Choice and Interactivity… even with Video

Consumers prefer choice and interactivity versus being interrupted and served up a passive experience

There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate …

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Should You Invest in Online Review Monitoring to Manage Your Reputation?

Online Review Monitoring and Statistics

Amazon, Angie’s List, Trustpilot, TripAdvisor, Yelp, Google My Business, Yahoo! Local Listings, Choice, G2 Crowd, TrustRadius, TestFreaks, Which?, Salesforce AppExchange, Glassdoor, Facebook Ratings & Reviews, Twitter, and even your own website are all places to capture and publish reviews. Whether you’re a B2C or B2B company… chances are that there’s …

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The Inbound Marketing Checklist: 21 Strategies for Growth

inbound marketing

As you can imagine, we get a lot of requests to publish infographics on the Marketing Technology Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of …

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