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Social Media Marketing

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

The Importance of Phone Calls in the Customer Journey

Phone Calls and the Customer Journey

One of the features we’re launching with our agency directory is click to call. And recently, we hired a virtual assistant for our own agency. What we’ve become painfully aware of is that some prospects and businesses simply won’t do business unless they can pick up the phone and dial ...

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How to Market and Promote Your Next Event Online

Marketing Your Event Online

We’ve written before on how to utilize social media to market your next event, and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic from DataHero, however, provides some fantastic detail on utilizing email, mobile, search and ...

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