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Social Media Usage by US Region

While Silicon Valley, New York and Chicago may be the hot-beds of technology, media and advertising, a new survey shows that small and mid-sized businesses in the Great Plains and Southeast are leading the nation in social media adoption. Looking at the national findings, 75% of respondents say their business does not currently have branded social media sites. Do these findings allude to a shift in early adopters to the middle of the nation?

Conducted by Zoomerang, a survey of more than 500 small and medium-sized business decision makers provides a snapshot of social media adoption by region:

  • Great Plains and Southeast states are more likely to have branded social media channels at 30% and 28%, respectively.
  • Decision makers for businesses within the Great Plains (22%) and Southeast (28%) are also among the most active via social media on behalf of their company

In addition to use of social media, the survey provides insight into how decision makers are approaching employee use of social media:

  • 15% of those surveyed have issued a social media policy to employees
  • 6% have fired an employee for misuse of social media

The exciting thing about this statistic is that the majority of companies have not embraced social media given the opportunity to. If your company is one of them, you have the potential of leap frogging competitors simply by adopting a social media strategy. What are you waiting for?

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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5 comments

  1. Interesting data…there must be more that we, social media marketing providers, can do to accelerate the adoption. Airways are full of guidance, encouragement, ‘how to’, promotions…from all of us yet we are still moving slowly in this day and age where ‘speed is life’. What else should we do?

  2. Interesting data…there must be more that we, social media marketing providers, can do to accelerate the adoption. Airways are full of guidance, encouragement, ‘how to’, promotions…from all of us yet we are still moving slowly in this day and age where ‘speed is life’. What else should we do?

    • I think social got a black eye when all the gurus went out and screamed about how great it was but didn’t really understand how to effectively utilize it. In order for companies to adopt, they have to realize that it’s a choice between profiting or possibly perishing. I don’t believe every company needs to adopt to become healthy and profitable… but if their industry and competition do, that’s quite a risk. The job for us is to show them the advantages and return that social can provide… as well as the risks!

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