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15% Use Social Media to Find Local Businesses

Did you know 15 percent of consumers use social networking sites to search for local businesses? Too many companies are missing out on the opportunity to develop their own community within social media, helping to grow their authority and awareness within the networks of people most interested in their products and services. Even those who recognize the opportunity are still struggling to execute it, though.

We’ve discussed Balihoo’s local marketing automation toolset on the blog previously. They recently released this infographic with social media facts every business should be aware of.


About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. This infographic title is missing the word “Only”. After all by comparison 11% of consumers still use the print yellow pages. Social media is not a hotbed for local search (at least, not yet).

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