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Social Media for Social Good

Social Media For Social Good

83 percent of Americans want brands to support causes and 41 percent of people bought a product from a company because they knew the company was associated with a cause. As more companies and nonprofits are evolving into social enterprises (a hybrid of charity and business), many are counting on social media to help them succeed.

We’ve shared some fantastic evidence of great cause marketing. I truly hope that it’s a segment that will explode in popularity – especially given the economic challenges our world is now facing.

The following infographic highlights a few these examples, and offers more supporting research for companies who are considering moving toward the ‘social enterprise’ business model.


About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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