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Social Commerce Best Practices

This holiday season some doubt was spread as to the impact of social media on ecommerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews ecommerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform that integrates a social experience into the purchase funnel.

Consumer findings from the report

  • 44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter
  • 37% don’t pay attention to posts about products.
  • 56% do not share things on social networks to get rewards.

Brand findings from the report

  • 35% of companies researched had apps on Facebook that were not functioning and/or were out of date.
  • 51% of companies have incorporated the Pin It button

Download the full Social Commerce IQ Report from 8thBridge.

8thBridge's Second Annual Social Commerce IQ Study

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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