BlueConic: Collect, Unify, and Optimize the Customer Journey

The Blueconic Platform

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …

Why Inbound Calls are Critical to Your Customer’s Journey

Calls are Critical to Customer Journey

I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering the phone is an indicator …

Crank Up Your Content Marketing by Identifying These 6 Gaps

Gaps

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and …

4 Essential Tips for Optimizing Your Image Assets

Cute puppies siberian husky sleeping on white background

Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product manager at Google, had to …

How to Let Your Pizza… er… Product Sell Itself Online

Brozinni Pizza

A good friend of mine, James, owns Brozinni Pizzeria. I’m not going to mess around – it’s honestly the best New York style pizza in Indy. James has helped us out quite a bit, bringing his amazing Indianapolis pizza truck to a fundraiser last year and catering an upcoming event this week we’re having. In return, we set out to design a site for him. …

Requesting Your Input on SEO Tools for an Analyst Report

SEO Analyst Report

We’ve been hard at work recently putting together a comprehensive analyst report on the state, history and current best practices when it comes to search engine optimization. The industry exploded over the years but has been turned upside down over the last couple. We believe there’s still quite a bit of confusion with companies on what works, what doesn’t work, who to consult with and …

Why You Need Video in 2015: Tips, Stats and Trends

Video Marketing Stats, Tips and Trends

It’s already February and we’re feeling the heat – we’re not producing enough video. We know it, and it’s coming, but sheesh – it’s hard to keep up with all the other mediums and priorities out there. After reviewing this infographic, I’m feeling the pressure even more! 52% of marketing professionals worldwide name video as the type of content with best ROI. 93% of marketers …

2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …