8 Reasons Your Pay Per Click Strategy Is Failing

Pay Per Click Marketing

This month on Edge of the Web Radio, we’re walking through pay per click strategies, discussing use cases, and providing a ton of stats and information. Marketers recognize the incredible value that pay per click marketing can achieve in building awareness when you don’t have search authority, acquiring leads, and capturing relevant audiences that are ready to make their next purchase. That said, a common …

Understanding How Pay Per Click Assists Your Organic Search

Pay Per Click Marketing

It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow one another. In the case …

Digital Marketing and SEO for Bands and Musicians

Band and Musician Online Marketing

You might find my taste in music a bit angry, I’m especially fond of a local band Join The Dead here in Indianapolis. Over the years, I’ve become more and more of a fan of live, obscure, and local bands. I love having a beer with the band and appreciate the local music experience much more than some band I can barely see from the …

13 Online Resources to Find and Promote Marketing Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. With the incredible selection of tools available, marketers are at …

You’re Wrong, Here are 4 Reasons Why Social Media Impacts SEO

social search

Can we please put this argument to rest? Seems to me that there are some professionals out there that are bad-mouthing social media without fully understanding the impact of it. Social is a promotion methodology that builds both brand affinity as well as providing you exposure to a much wider audience. I don’t want to lump them all in, but it seems most of the …