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Search Marketing

Search engine marketing products, services and news for organic and paid search marketers at the Marketing Technology blog. If you’d like to do an audit of your site, use the form below:

The Impact of Cross-Device Journeys and Real-Time Personalization

Cross-Device Customer Journey

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and …

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Top 10 Trends for Back-To-School Shopping in 2015

Back to School

Back-to-School is the second biggest shopping season of the year. Not surprisingly, back-to-school shopping continues the shift to mobile with a whopping 40% of searches done via mobile device – that’s a 25% increase from 2013. Those searches are a combination of searching for products as well as finding retailers …

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Why and How to Set Up a Gravatar Account


One absolute for increasing authority and improving search engine ranking is obtaining mentions on relevant sites about your site, brand, product, service or people. Public relations professionals pitch these conversations every single day. They recognize that getting their clients some attention online drives that brand recognition. With algorithm changes, it’s …

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The Frustration of Marketing to the Sales Organization

Waiting for Sales Calls

Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a …

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Our Interview with Tim McLain on Millennial Marketing


Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to …

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RivalIQ: Competitor Social Media and SEO Analytics


RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on …

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The 4 Most Effective B2B Content Formats?

B2B Content Strategies 2015

We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – …

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The Complete B2B Marketing Guide to Slideshare

Slideshare Marketing Guide

I’m not sure you’ll find a more thorough discussion of the advantages and strategies behind using Slideshare for B2B marketing than The A-to-Z Guide to SlideShare from Feldman Creative. The combination of the complete article and the below infographic are fantastic. SlideShare targets business users. SlideShare traffic is driven largely …

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The Importance of Phone Calls in the Customer Journey

Phone Calls and the Customer Journey

One of the features we’re launching with our agency directory is click to call. And recently, we hired a virtual assistant for our own agency. What we’ve become painfully aware of is that some prospects and businesses simply won’t do business unless they can pick up the phone and dial …

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