Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …

The Most Expensive Paid Search Terms on Bing – And How to Avoid Them

Most Expensive Paid Search Keywords on Bing

The old adage that A fool and his money are soon parted may be the most appreciated sayings by pay-per-click search platforms like Bing. I’ve never wasted more money on marketing than I did on set it and forget it paid search marketing where I neglected to do a little research and keep an eye on my marketing dollars. Here are the top 5… {insert …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

10 Benefits of Digital Marketing for Small Business

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, MarTech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A …

Keep Watch on Your Online Competition with Rivalfox

Rivalfox Competitive Intelligence

Rivalfox collects data from a variety of sources on your competitors and makes the data easily accessible from a single competitor data hub. Sources include traffic, search, website, newsletter, press, social and even people and job changes. Rivalfox is a SaaS solution that puts cutting-edge competitive intelligence into your hands. We believe that by learning from your competitors, you can grow faster, avoid mistakes and …