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Search Marketing

Search engine marketing products, services and news for organic and paid search marketers at the Marketing Technology blog. If you’d like to do an audit of your site, use the form below:

The Frustration of Marketing to the Sales Organization

Waiting for Sales Calls

Working with marketing technology companies provides us the opportunity to work with an array of organizations – from large companies who see very big picture and are working to adjust the impression of their brand over years – to the organization that is wondering why their phone isn’t ringing a ...

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Our Interview with Tim McLain on Millennial Marketing

Millennials

Perhaps it’s because I keep misspelling millennial, perhaps it’s because I’m old, or perhaps it’s just because I keep getting pitched over and over and over again… I don’t know which, but I was really growing weary of hearing about millennials. So when another pitch came in to speak to ...

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RivalIQ: Competitor Social Media and SEO Analytics

RivalIQ

RivalIQ is a cross-channel analysis tool that provides competitive analysis on search engines and social media, alerts, keyword and ranking data, and influencer research. RivalIQ provides the following search engine and social media analysis for digital marketers: Twitter Analytics – the Twitter data you need – with engagement data on ...

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The 4 Most Effective B2B Content Formats?

B2B Content Strategies 2015

We’re not surprised by the results of the Content Marketing Benchmarking Report 2015. We’ve shifted almost all of our focus for increasing market share, brand awareness and conversion optimization on the content authority that we’re developing for our clients. The Top Content Formats for B2B Marketing are: Case Studies – ...

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The Complete B2B Marketing Guide to Slideshare

Slideshare Marketing Guide

I’m not sure you’ll find a more thorough discussion of the advantages and strategies behind using Slideshare for B2B marketing than The A-to-Z Guide to SlideShare from Feldman Creative. The combination of the complete article and the below infographic are fantastic. SlideShare targets business users. SlideShare traffic is driven largely ...

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The Importance of Phone Calls in the Customer Journey

Phone Calls and the Customer Journey

One of the features we’re launching with our agency directory is click to call. And recently, we hired a virtual assistant for our own agency. What we’ve become painfully aware of is that some prospects and businesses simply won’t do business unless they can pick up the phone and dial ...

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How to Market and Promote Your Next Event Online

Marketing Your Event Online

We’ve written before on how to utilize social media to market your next event, and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic from DataHero, however, provides some fantastic detail on utilizing email, mobile, search and ...

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