Buzz, Viral or Word of Mouth Marketing: What’s the difference?

Viral Marketing, word of mouth

Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between …

14 Tips for Improving Your Organic Search Performance on Google

SEO - Search Engine Optimization

One of the most basic necessities for developing a winning SEO strategy is improving your Google organic search rankings. Despite the fact that Google constantly tweaks their search engine algorithm, there are some fundamental best practices to get you started on improving it, which will get you into that golden Top 10 on page one and ensure that you are among the first thing potential …

April 21 is Google’s Mobilegedden! Your Checklist for Mobile SEO

Guide to Google's Mobile Search Optimization for April 21 Algorithm Changes

Are we scared? No, not really. I’m afraid that sites that haven’t been optimized for mobile usage were already suffering from poor user interaction and engagement. Now Google is simply catching up by updating the algorithms to reward sites that are optimized for a mobile user with great rankings in mobile searches. Starting April 21, we will be expanding our use of mobile-friendliness as a …

12 Steps to Building Demand for Your New Agency

DK New Media

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want …

Why Responsive Web Design? Here are 8 Reasons

Responsive Website Reasons

We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of mobile devices like smart phones …