2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

How To Get Rid of that Pesky -2 Issue with WordPress Slugs

WordPress

I hope I’m not the only one that this bothers, but I really hate it when I add a category on a WordPress blog and the URL turns into something like /category-2/. Why Does WordPress Add the -2? Your tags, categories, pages and posts all have a slug that’s defined in a single table where you can’t have any duplicates between the three areas. What …

8 Reasons Your Pay Per Click Strategy Is Failing

Pay Per Click Marketing

This month on Edge of the Web Radio, we’re walking through pay per click strategies, discussing use cases, and providing a ton of stats and information. Marketers recognize the incredible value that pay per click marketing can achieve in building awareness when you don’t have search authority, acquiring leads, and capturing relevant audiences that are ready to make their next purchase. That said, a common …

Understanding How Pay Per Click Assists Your Organic Search

Pay Per Click Marketing

It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow one another. In the case …

Digital Marketing and SEO for Bands and Musicians

Band and Musician Online Marketing

You might find my taste in music a bit angry, I’m especially fond of a local band Join The Dead here in Indianapolis. Over the years, I’ve become more and more of a fan of live, obscure, and local bands. I love having a beer with the band and appreciate the local music experience much more than some band I can barely see from the …