8 Reasons You’re Overdue for a Responsive Website

8 Reasons You’re Overdue for a Responsive Website

We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of mobile devices like smart phones …

Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …

The Most Expensive Paid Search Terms on Bing – And How to Avoid Them

Most Expensive Paid Search Keywords on Bing

The old adage that A fool and his money are soon parted may be the most appreciated sayings by pay-per-click search platforms like Bing. I’ve never wasted more money on marketing than I did on set it and forget it paid search marketing where I neglected to do a little research and keep an eye on my marketing dollars. Here are the top 5… {insert …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

10 Benefits of Digital Marketing for Small Business

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, MarTech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A …