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Why Technology is Becoming Critical to Restaurant Success

Restaurants and Technology

We have an amazing podcast that will be published soon with Shel Israel about his book, Lethal Generosity. One of the topics that struck me within the conversation was how many of the technologies that have been implemented to increase productivity and accuracy around customers actually just put the control …

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How to Build and Grow Your Email List

Lead Generation Strategies for Websites

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every …

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A List of SaaS Providers and their Marketing Budgets

Marketing Technology Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years …

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What’s the Right Marketing Budget as a Percentage of Revenue?

Marketing Budget Percentage of Revenue

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the …

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