I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% …

40 Sites to Discover or Promote Your Marketing Apps and Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at …

A List of 29 Free Digital Marketing Tools

Free Marketing Tools

Flora Pang is maintaining a robust List of Free Marketing Tools by Flora Pang that you’ve got to check out. The tools cover: Free Search Engine Optimization Tools – including keyword research, site checkup and analysis, backlink investigation, keyword density, site crawlability, and duplicate content. Free Paid Search and Pay Per Click Tools – including landing page optimization. Free Social Media Tools – including social …

How to Check Your Domain’s Rank by Keyword on Mobile and Desktop

SEO Keyword Research Mistakes

Key to a successful search engine marketing strategy is understanding the keywords that search engine visitors are utilizing to find your company. You would be surprised at how many companies I speak to that have not done any keyword research. The result of not doing research in an online marketing strategy is that your company winds up being identified for irrelevant terms – attracting the …

26 Steps to Creating a Successful Ecommerce Business in 2015

Ultimate Guide to Building Your Online Ecommerce Business

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus …

The State of Search Marketing in 2015

The State of Search Marketing in 2015

I recently spoke to a group that I’ve been repeatedly invited back to speak to over the last 5 years. At one point in the conversation the topic turned to keyword usage. Jaws dropped as I told the audience to stop worrying about keyword densities and usage throughout their content. While I still think a keyword is great to utilize within the title of a …

How Will You Measure the Mobile Search Algorithm Impact?

Current State of Mobile SEO Rankings

We posted about the steps necessary to avoid a dramatic loss of search traffic via mobile search on Google coming a week from now. Our friends at gShift have been closely watching the changes and published a very in-depth post on the expected impact of the algorithm changes. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey of more …

Buzz, Viral or Word of Mouth Marketing: What’s the difference?

Viral Marketing, word of mouth

Dave Balter, founder of BzzAgent, does a great job in defining the differences in Buzz, Viral and Word of Mouth Marketing in this edition of ChangeThis. Here are excerpts with Dave’s great definitions: What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is the most powerful medium on the planet. It’s the actual sharing of an opinion about a product or service between …