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Scup: Social Media Monitoring, Analysis and Engagement

Scup pronounced scoop – started in Brazil and now supports English, Portuguese and Spanish. For businesses and agencies, Scup has all the key features of a real-time social media monitoring, publishing and analysis platform.

Scup is a leading social media monitoring tool and is used by more than 22 thousand professionals. Scup helps social media managers power through their work from posting to analysis, dramatically increasing their efficiency.

Scup’s Features and Benefits

  • Monitor social media – Scup works 24 hours a day, 7 days a week, monitoring social media automatically so that you don’t have to. Register keywords and find out what is being said about your brand and your competitors on Twitter, Facebook, YouTube, LinkedIn, Vimeo, Flickr, Orkut, Instagram, Tumblr, Slideshare, Foursquare, Google, Google+, Yahoo!, blogs, news, RSS feeds, websites and many other social media. Sort the collected items as positive, negative and neutral according to your assessment. Add tags to categorize your items.
  • Identify – Know who’s talking about your brand. It is possible to identify influencial people and the ones who are talking about your brand the most, just a few minutes after you create your searches. Instantly generate network conversations in the platform. Scup logs the conversation and interactions, so you can simply focus on the issues and not have to worry about keeping track of who’s who.
  • Publish – Post on your social networks using Scup. Register your Twitter, Facebook and Youtube profiles and post tweets, wall posts and videos all without leaving Scup. Scup’s administration includes a number of permission-based levels. Centralization allows only the monitoring administrator to manage profiles, but grants other employees the ability to post and respond. This means, the question “social account password?” will become just a dim memory.
  • Reporting – Generate reports and analyze results. Track the progress of your monitoring through graphic reports filtered by hour, day, week, month or year. Focus on the information needed to evaluate your strategy in social networks. And if you want to get your hands dirty and work with raw data, that’s not a problem. Scup exports all the items from your monitoring directly to Excel.


Pricing for Scup is competitive with the most popular social media platforms in the industry; in fact, you may save a few hundred bucks a month when compared to your current solution.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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