Home / Mobile and Tablet Marketing / RideSearch: Carpooling for a Better Tomorrow

RideSearch: Carpooling for a Better Tomorrow

The following is a paid review:

How much money could you save by carpooling? Using the calculator on RideSearch, I found out and it’s a shocker. I don’t pay for parking anymore, otherwise it would be worse. I’m paying about $200 a month in commuting to work, though. Ouch.

If I carpooled with someone, I could cut that in half or better. That’s much less wear and tear on the car and probably a lot more relaxing for me. An added benefit would be to leave for work and leave from work on time – as well as reduce the wear and tear on my car.

I know there has to be a ton of people doing the same commute as I do, from the South Side of Indianapolis to the North East Side near Fishers… but how would I find them? That’s where RideSearch.com comes into play. The site is still beta, a little bit buggy, and could use a makeover… but the folks that have started the job here are onto something.

RideSearch allows people to find people, organize the ride, pool the payments, and everything! Rather than simply going from a home address, Ridesearch also encourages users to put in a location nearby. So I might put in a major corner outside of my neighborhood where I could park and meet my carpool buddy. I can also put in driving, smoking, and even air conditioning preferences!

Then you just have to sit and wait for some results! The site also has a ton of info on making it work as well as keeping it safe.

Using ESRI for the mapping was interesting. I thought they were a bit too steep for a startup company. On the bright side, since the maps aren’t Ajaxian in nature, the site could probably be modified for mobile usage (something that could give a nice marketing buzz).

I’d also recommend them trying to match folks on income levels or work industries as well… I spend an hour and a half (at least) each day on my commute so finding someone in the same industry would be cool. I wouldn’t have as much to talk about with someone outside my geeky interests. Plus, I wouldn’t want anyone to jump out and risk their lives in traffic rather than spend another minute with my talking about POS Integration.

The front of the site doesn’t say too much about who’s already involved. Since they are new, I think I’d avoid having the number of people displayed, but it would be cool to have a couple lists of cities where carpoolers are waiting!

RideSearch - Carpooling for a Better Tomorrow

So if the last bugs get cleaned up, the site gets a makeover (and some search engine optimization love), tighter matching of prospective rides and a mobile version evolves, RideSearch is a winner!

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

Check Also


Putting Your CMO in Charge of Marketing Technology Pays Off!

A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business …


  1. Doug,
    Thank you for the review. The great thing is I am working on everything you mentioned. The design. the SEO, and even tighter searching will be ready by January 1, 2008. Also I am validating the IPhone capability of the site. I have a feeling 2008 will be the year of carpooling. Thanks again!

    Brian Bass
    Creator of RideSearch.com

    • You bet, Brian! Looks like the project is coming along great. There are some great resources out there on programming for an iPhone so that would be some nice buzz.

      Stay in touch… I’m registered on the site and hope to find someone else in the same commute as I am. No doubt you’ve got a solid business here.

  2. Talk about your coincidences. Penelope Trunk, Brazen Careerist, blogged about the length of most commutes these days. Apparently 38 minutes is the length of the average commute, even in New York City.

    Erik Deckers

  3. Doug,
    In Indy, Check out 327ride.net the website is not the greatest but is the same concept. It is Federally funded if that tells you anything. I have been car pooling with a match through that database for 2 years now and have saved lots of $$$. We have even added a third person making are savings even more. They also provide a service called Emergency Ride Home which provides cab fare voucher for you or your car pooler if there is an emergency and you need to leave work early. I haven’t had to use it but nice feature to have in case you need to use it.


  4. Doug,
    I just wanted to update things. RideSearch.com is now a free service! Also I have taken your suggestion and am working on an iPhone version. It should be released soon. Thanks for the post.

    Brian Bass
    Creator of RideSearch.com

Leave a Reply