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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

March, 2016

  • 27 March

    How Your B2B Social Media Strategy Should Differ from a B2C Strategy

    B2B Social Media Strategies

    As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them: Decision-Maker – …

  • 26 March

    How to Use Product Videos to Help Your Sales Team Get Past the Gate

    How to Use Product Videos to Help Your Sales Team Get Past the Gate

    Linda was in a pickle. After working for weeks to secure a sales appointment at the Port Authority in Houston, her distributor partner was unable to join her for the appointment due to a last-minute conflict. The prospect was naturally …

  • 21 March

    The Ultimate Guide to Building the Perfect LinkedIn Profile

    Linkedin Profile Guide

    We’ve already published a couple of infographic guides on LinkedIn Profiles, including Linkedin Profile Tips and Optimizing a LinkedIn Profile for Social Selling, but this Ultimate Cheat Sheet from Leisure Jobs is a thorough and fantastic resource for ensuring you fully …

  • 17 March

    9 Tips for Creating Effective PowerPoint Presentations

    PowerPoint Presentation Tips

    I’m preparing for a presentation I’m doing about 7 weeks from now. While other speakers I know will repeat the same stale presentation over and over, my speeches always seem to perform great when I prepare, personalize, practice and perfect …

  • 14 March

    I Really, Really, Really Want to Use Your Platform… But…

    Frustrated

    This week, a vendor from a sweepstakes platform got a hold of me. We’ve had an on and off relationship with the company for a few years now. I’ve seen demos on how to use their software; they ‘ve got …

  • 4 March

    5 Attributes Loyal Customers Demand from Your Sales and Marketing

    Sales Marketing Education

    Brett Evans is a great local sales talent and advised me to read The Challenger Sale: Taking Control of the Customer Conversation in one of our many discussions of the overlap of sales and marketing. Based on an exhaustive study of …

February, 2016

  • 24 February

    What Marketers Believe Are The Top 3 Successes to Capturing Leads

    Lead Capture Strategies

    The great folks at Formstack surveyed 200 small and mid-sized U.S. businesses and non-profits to identify where marketers are going right and wrong with their lead generation strategies. This infographic is a glimpse into a full The State of Lead Capture …

  • 16 February

    Accelerating Your Pipeline with Automated Lead Generation

    Converting Leads to Sales

    Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this …

  • 15 February

    The Myth of Attribution

    myth

    One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then …

  • 5 February

    WittyParrot: Knowledge Automation for Sales and Marketing Communications

    wittyParrot

    In a report from the McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, researchers found that . Only 10% of documents at a company were in a useful format. And . Marketers are challenged with …

January, 2016

  • 22 January

    Interview: Brad Seaman from MonsterConnect on Sales Acceleration

    Brad Seaman of Monster Connect

    Brad Seaman is a leader in the sales industry. Being a 2nd generation call center technology pioneer, Brad was introduced to sales in his late teens and now has over 10 years of hands-on experience. After analyzing and identifying the …

  • 19 January

    Who Owns Teleprospecting?

    Who Owns Teleprospecting Infographic 2016

    At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns …