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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

How Your B2B Marketing Success Depends on the Entire Organization

Digital B2B Marketing Success

What’s the Recipe for B2B Digital Marketing Success? The 2015 What Works Where report makes sense of today’s multichannel digital landscape. Working in partnership with The Marketing Society and Circle Research, Omobono surveyed 331 senior executives, in the USA and UK, across Marketing, Sales, Customer Service, HR and Internal Communications ...

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Bitrix24: A Swiss Army Knife for Enterprise Collaboration

Bitrix24 Social Collaboration Suite

Marketing teams are more often than not a disparate group of internal marketers, external agency resources, and freelancers who may be operating from offices all over the world. We’ve had a ton of platforms that have helped with this – from shared online drives, internal social network platforms, shared calendars, ...

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The Rise of Inside Sales in 2015

The Rise of Inside Sales in 2015

According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep, then you’re most likely not ...

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I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The ...

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40+ Sites to Discover or Promote Startups, Apps or Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources ...

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What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work ...

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