How Should Content Marketing Impact Your Selling?

content-selling

When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a demonstration with the outbound sales …

13 Online Resources to Find and Promote Marketing Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. With the incredible selection of tools available, marketers are at …

3 Technology Trends that Marketers Should Watch in 2015

top-3-tech-trends-marketers-2015_infographics

Data is streaming from your customers right now… from their phones, their social platforms, their work desktop, their tablets, and even their cars. It’s not slowing down. I was recently visiting our family home in Florida where we upgraded the home alarm system. The alarm is connected via the Internet and if the Internet is down, it connects via an internal wireless connection (and battery …

Why Your B2B Marketing Needs an Early Warning System

Warning

The saying you snooze, you lose applies directly to marketing, but unfortunately not many marketers seem to realize this. Too often, they wait until the last minute to learn about valuable prospects or a customer that is on the cusp from leaving, and these delays can seriously impact an organization’s bottom line. Every B2B marketer needs an early warning system that helps turn leads into …

You Might Be Surprised Which B2B Referrals Are Closing

B2B Sales Referrals

The sales machine at any B2B company has to be fine-tuned, well-oiled, and running full speed to truly make a difference to the bottom line. I believe that many companies suffer simply because they’re so dependent upon new business via cold calls, but their staff doesn’t have the right team in place to do the hard work to achieve success. A CEO recently shared with …