12 Steps to Building Demand for Your New Agency

DK New Media

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want …

The Offense and Defense of Demand Generation

Demand Generation Infographic

With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrate the benefits of automating third-party demand generation efforts. Key points of the infographic include: Bad Offense – Manual tasks and slow reaction times …

ClearSlide: Presentation Platform for Sales Enablement

Clearslide Presentation Sales Enablement

According to research conducted by Forrester, 62 percent of sales leaders want more visibility into sales activity, and but only 6 percent are confident that they receive accurate insights. Consequently, sales leaders struggle to understand which reps, teams, and content are actually effective in the sales cycle – at least until opportunities are won or lost. ClearSlide, a sales-enabled presentation platform, has released Engagement and …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

Why Inbound Calls are Critical to Your Customer’s Journey

Calls are Critical to Customer Journey

I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering the phone is an indicator …