Here’s How Adding Metaphors to Your Story Will Sell

Words Used for Selling - Metaphors

The most common metaphor we utilize when selling our services, explaining our process, and setting expectations with our prospects is discussing investing. Over and over, we hear from clients who state: We tried [insert marketing strategy] and it didn’t work. How long did you try it? How well did you execute? What size investment did you make? Let’s discuss your retirement fund… if you tried …

12 Steps to Building Demand for Your New Agency

DK New Media

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want …

The Offense and Defense of Demand Generation

Demand Generation Infographic

With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrate the benefits of automating third-party demand generation efforts. Key points of the infographic include: Bad Offense – Manual tasks and slow reaction times …

ClearSlide: Presentation Platform for Sales Enablement

Clearslide Presentation Sales Enablement

According to research conducted by Forrester, 62 percent of sales leaders want more visibility into sales activity, and but only 6 percent are confident that they receive accurate insights. Consequently, sales leaders struggle to understand which reps, teams, and content are actually effective in the sales cycle – at least until opportunities are won or lost. ClearSlide, a sales-enabled presentation platform, has released Engagement and …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

Why Inbound Calls are Critical to Your Customer’s Journey

Calls are Critical to Customer Journey

I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering the phone is an indicator …

Live Chat Increases Both Conversions and Customer Satisfaction

Live Chat Statistics Infographic

This upcoming marketing podcast, we’ll be discussing the many benefits of integrating live chat on your website. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. …

Did You Know That “On Hold Marketing” Existed?

On Hold Marketing

I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about On Hold Marketing, I think I chuckled out loud and mumbled to myself, Are you kidding me?. But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very clear. 70% of business phone …

2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

The Cause and Staggering Consequences of Data Issues

Causes and Consequences of Dirty Data

Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a growing technology segment. The ability, …