Live Chat Increases Both Conversions and Customer Satisfaction

Live Chat Increases Both Conversions and Customer Satisfaction

This upcoming marketing podcast, we’ll be discussing the many benefits of integrating live chat on your website. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. …

Did You Know That “On Hold Marketing” Existed?

On Hold Marketing

I’ll be honest. When Steve Hashman, Director, Marketing & Products at Exponential Solutions at The CUBE, wrote me with an infographic pitch about On Hold Marketing, I think I chuckled out loud and mumbled to myself, Are you kidding me?. But, like any good marketer, Steve did his homework and put together an infographic that makes the opportunity very, very clear. 70% of business phone …

2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

The Cause and Staggering Consequences of Data Issues

Causes and Consequences of Dirty Data

Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a growing technology segment. The ability, …

How Should Content Marketing Impact Your Selling?

content-selling

When I first wrote the title for this post, I wrote How Does but I honestly don’t believe too many companies understand how each impacts the other so I changed it to How Should. We often see beautiful whitepapers and case studies produced by marketing departments that are branded flawlessly, worded perfectly, and positioned well. But then we get a demonstration with the outbound sales …