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Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

July, 2016

  • 13 July

    Visual Communication is Evolving in the Workplace

    visual communications

    This week, I was in two meetings with different companies this week where internal communications were the focus of conversation: The first was Sigstr, an email signature marketing tool to manage email signatures across the company. A key issue within …

June, 2016

  • 6 June

    The New ABC’s of Retail: Always Be Connecting

    Retail Shopping Lead Generation

    Brick and mortar retail outlets still drive a lot of purchasing power to their stores – and it won’t be going away anytime soon. But behaviors are changing, requiring the internal sales strategy within stores to build better relationships and …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 29 May

    Always Be Closing: 10 Statistics Driving Sales Change

    Always be Closing

    The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their productivity, and ability to adapt and adopt to technology. We often meet with companies that tout impressive sales results from …

April, 2016

  • 27 April

    Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    Account Based Marketing Infographic

    We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges …

  • 25 April

    Tools Don’t Make The Marketer

    Tools

    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 19 April

    Personal Branding: How to Write an About Me Page

    Me

    Andrew Wise has written a really in-depth article on The Ultimate How to Guide to Building an About Me Page that you should go check out in detail. Along with the article, he’s developed an infographic that we’re sharing below …

  • 12 April

    AeroLeads: Identify Prospect Contact Info with this Chrome Plugin

    Aeroleads

    Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date – especially since businesses have significant employee turnover. …

  • 4 April

    Authority: The Missing Element of Most Content Strategies

    Authority

    There’s not a week that goes by on the Marketing Technology Blog that we aren’t curating and sharing other people’s facts, opinions, quotes, and even their content by way of infographics and other publications. We are not a curation site …

March, 2016

  • 29 March

    45+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 28 March

    3 Reasons Sales Teams Fail Without Analytics

    Sales Failure

    The traditional image of a successful salesperson is someone who sets off (probably with a fedora and briefcase), armed with charisma, persuasiveness, and a belief in what they are selling. While amiability and charm certainly play a role in sales …