Home / Sales Enablement

Sales Enablement

Sales enablement technologies, including customer relationship management platforms, allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

Interview: Damon Waldron of LeadSpace on Predictive Analytics and Marketing

Damon Waldron of LeadSpace

Damon Waldron runs demand generation for Leadspace, the leading B2B predictive analytics platform. He has spent the past six years driving marketing initiatives for top B2B demand generation-focused startups in the Bay Area. His digital marketing expertise also includes significant agency-side experience working with brands like PayPal, Verizon and Amgen. …

Read More »

A List of SaaS Providers and their Marketing Budgets

Marketing Technology Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years …

Read More »

What’s the Right Marketing Budget as a Percentage of Revenue?

Marketing Budget Percentage of Revenue

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the …

Read More »

Understanding Demand Generation vs Lead Generation

Demand Generation versus Lead Generation

Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage …

Read More »