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Why Product Video is a Priority and 5 Types of Videos You Should Produce

2015 was a record-breaking year for product video, with video views up 42% from 2014. That’s not the entire story, though. 45% of all video views occurred on a mobile device. In fact, in the last quarter of 2015, Mobile video views grew 6 times faster than desktop video views  Tweet This!. This and other data provided in Invodo’s 2015 Product Video Benchmarks Report has all the justification marketers need to implement a video strategy… immediately.

Download Invodo’s 2015 Product Video Benchmarks Report

We’ve been working with all of our clients to ensure that their content strategy includes:

  • Explainer Videos – to fully explain complex issues that their products or services assist with, providing better comprehension, positioning, engagement and conversion.
  • Product Tours – a walk-through of product features or processes that your company can assist with.
  • Testimonials – it’s not enough to position your product or service, you should have client videos with real clients expressing the results they were able to attain.
  • Thought Leadership – providing videos that help your customers attain success within their industry or with your product or service will increase your value to them.
  • How-to Videos – many clients would love to avoid phone calls and screenshares to learn how to do things. Providing a library of how-to videos can help your customers quickly solve issues and maximize their use of your products.

Here’s Invodo’s Infographic, Product Video and the Mobile Explosion: 2015 Product Video Benchmarks Recap.

Product Video Growth and Mobile Video Growth

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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