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The Power of In-Person

A couple years ago, we actually had a meeting with some of the board at Cisco via Telepresence and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put out this infographic on the power of in-person meetings.

The demands of a distributed globalized marketplace have altered the way organizations communicate with colleagues, supplier/partners, and customers who may be separated by long distances. A global survey conducted by The Economist Intelligence Unit, sponsored by Cisco, assessed 862 business leaders’ sentiments about the value of in-person meetings and their impact on more than 30 business processes. So, what’s the verdict? Is In-person communication as powerful as we think it is?

The infographic represents the results from a global survey conducted by The Economist Intelligence Unit, sponsored by Cisco, that assessed 862 business leaders’ sentiments about the value of in-person meetings and their impact on more than 30 business processes.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Great point Doug! This is the reason I can never turn down girl scout cookies : ).

    This idea also correlates with Guy Kawasaki’s 4 pillars of enchantment. In person is powerful, but you need to be likeable, trustworthy, different, etc. 
    http://www.cpcstrategy.com/blog/2012/03/guy-kawasaki-at-etail-west/ 

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