Crank Up Your Content Marketing by Identifying These 6 Gaps

Gaps

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and …

4 Essential Tips for Optimizing Your Image Assets

Cute puppies siberian husky sleeping on white background

Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product manager at Google, had to …

How to Let Your Pizza… er… Product Sell Itself Online

Brozinni Pizza

A good friend of mine, James, owns Brozinni Pizzeria. I’m not going to mess around – it’s honestly the best New York style pizza in Indy. James has helped us out quite a bit, bringing his amazing Indianapolis pizza truck to a fundraiser last year and catering an upcoming event this week we’re having. In return, we set out to design a site for him. …

The History of Search Engine Optimization

The History of SEO 2015

I’m not calling this article 25 years of SEO since that’s not the case – but it does provide some history to the web, when search engines became so important, and how they’ve advanced since then. Search engines were fairly clunky, inaccurate, and easy to game for quite a while. Ranking on search engines at one time was pretty easy… get a bunch of folks …

Socialdraft: An All-In-One Social Media Management Platform with Review Monitoring

Socialdraft

It’s great seeing the continued development of social media platforms dropping in price and available to the average business owner. Socialdraft starts out at just $29 per month for features that were hundreds or thousands of dollars just a few years ago. Their team platform is $59 per month and their Enterprise account is just $99. All the accounts come with support and a ton …