Email: Soft Bounce and Hard Bounce Code Lookup and Definitions

Email Soft and Hard Bounce Codes

An email bounce is when an email isn’t accepted by a business or Internet Service Provider’s mail server for a specific email address and a code is returned that the message has been rejected. The bounces are defined as either soft or hard. Soft bounces are typically temporary and are basically a code to tell the sender that they may wish to keep trying. Hard …

Your Sales Lead Follow Up Template

Sales Lead Follow Up Template

What’s your plan of attack on following up on sales leads? I’m afraid we often fall short… meeting with a prospect and then neglecting to follow up and stay top of mind. It’s a difficult strategy to get in place and a good reason to invest in a CRM and sales automation like our clients at Salesvue. MarketBridge is a company that specializes in bridging …

Buzzoole: Execute Campaigns with Brand Advocates and Influencers

Buzzoole Social Profile

Buzzoole is a campaign management tool that you can utilize to invite influencers and brand advocates to promote specific and detailed campaigns, then measure the impact of the campaign through their interface. The advocates you select can also exchange the points they receive in gift cards to shop online. Users sign up for Buzzoole utilizing Twitter or Facebook and the system analyzes their content and …

Flowers Suck. What Mothers Really Want on Mother’s Day

Mothers Day

There’s a 40% increase in searches for the best Mother’s Day gift ideas year over year. That’s right… and the searches aren’t for beautiful flowers. Mom’s tastes are changing and there’s a plethora of amazing experiences at the tips of your fingers that you can purchase and deliver to your Mother. Fruit baskets are just one of the items on the rise… 20%. Flowers are …

I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The Interactive team said they’d done a test with both a whitepaper and infographic and 0% …

Are Celebrity Endorsements a Viable Marketing Option?

Celebrity Endorsements

Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. While the ROI on many marketing techniques is measureable – ROI on celebrity …

How to Deploy a Successful Marketing Automation Strategy

Successful Marketing Automation Deployment Strategies

How do you deploy a successful marketing automation strategy? For many businesses, this is the million (or more) dollar question. And it’s an excellent question to be asking. However, first you must ask, what classifies as a successful marketing automation strategy? What is a Successful Marketing Automation Strategy? It starts with a goal or set of goals. There are a few key goals that help …

What is Google Analytics Cohort Analysis? Your Detailed Guide

Google Analytics Cohort Analysis Guide

Google Analytics recently added a super cool feature to analyze the delayed effect of your visitors known as cohort analysis, which is a beta version of acquisition date only. Before this new addition, webmasters and online analysts would not be able to check the delayed response of their website’s visitors. It was very difficult to determine if X visitors visited your site on Monday then …

Customer Facing Devices and How You Can Market with Them

Marketing and Customer Facing Devices

In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and …