Webtrends Launches Big Data Visibility with Webtrends Explore

Webtrends Explore

We’ve been longtime fans of Webtrends as a leading analytics provider that does a great job in both data visualization and providing actionable data to its clients. The product team at Webtrends have been paying attention to the modern pain points of marketers nowadays with the launch of their newest offering, Webtrends Explore: CMOs are also overwhelmingly underprepared to take charge of the growing volume, …

How Do Outdoor Marketing Efforts Measure Up?

Outdoor and Billboard Marketing Statistics

We often overlook marketing opportunities that are so visible we don’t go a day without seeing them. Outdoor marketing on billboards is one of those strategies. As with most marketing channels, there are specific strategies and opportunities with billboard marketing that others can not provide. And provided a great strategy, the return on investment can even surpass other marketing channels. Billboards can be highly influential …

Renderforest: Real-Time Video Editing and Animation Templates Online

Renderforest Online Video Editing

We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background music from my friends and …

Live Chat Increases Both Conversions and Customer Satisfaction

Live Chat Statistics Infographic

This upcoming marketing podcast, we’ll be discussing the many benefits of integrating live chat on your website. Be sure to tune in! Live chat is intriguing in that the statistics provide evidence that it can not only help close more business, it can also improve customer satisfaction in the process. Customers want help but, in my opinion, they don’t want to really speak to people. …