Cobia Systems: Fully Automated Social Media and Syndication

Cobia Systems

The marketing world has abundantly changed with the age of digital resources and social media. With the deluge of solutions available today, resources for professionals to assert more influence are at an all-time high. Many tools offer resources and services for business, but the one thing they do not offer is a system that helps you find your customers the moment they indicate a need. …

Conversion Optimization: Everything You Ever Wanted to Know

Conversion Optimization

We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether. If you’re optimizing your site for conversions, it only makes sense that the site is optimized for all channels – including search. Conversion optimization shouldn’t begin with a visitor that arrives on the …

The 8 Characteristics of a “V”ery Good Brand

Branding

On Edge of the Web Radio, we’ve been discussing branding the last couple weeks. To be honest, for years I used to poo-poo the idea of branding. A bunch of touchy-feely people arguing about the hue of green in a logo seemed preposterous to me. As did the price tag of branding agencies that charged tens of even hundreds of thousands of dollars. My background …

Sweetspot: A Mobile First, Workflow-Powered Digital Dashboard

Sweetspot Intelligence

Chances are you have come across one or another digital dashboarding platform in the past few months. These vary from plug-and-play packages combining a limited number of social media and web analytics metrics, to full enterprise ecosystems incorporating a wide range of data sources and governance features. Sweetspot purports to take the latter category to a new level, aiming to making it easier than ever …

Amplero: Better Marketing Through Machine Learning

amplero-targeting

Marketers can say goodbye to the process of creating targeting rules. We all know the 80/20 rule when it comes to marketing. Twenty percent of your customers deliver eighty percent of the campaign result. But if you’re a marketer, how do you find that 20 percent? Better yet, how do you ensure the other eighty percent of your customers get the experience that is relevant …

Failed Customer Experiences Are Destroying Your Marketing

SDL Customer Experience Survey Results

SDL performed a survey to explore where the single or most prominent points of customer experience (CX) failure and success happen with customers and the impacts to the business. Perhaps the scariest result of this survey is that SDL found that many users that suffered from a bad customer experience actively tried to disparage the company every chance they could by word-of-mouth and that includes …

Are You Working with a Domain Registrar or a Reseller?

Concept of businessman with fear of the boss

Since we work with investors quite a bit, they sometimes ask us to do some tasks outside of the norm for an agency. One investor that we work with hires us periodically to handle their domain purchases. It works well to have an interim company to handle these processes since it’s typically quite a bit of negotiation and large sums of money going between parties. …

Don’t Blame the B2B (Email) Messenger

B2B Email Bounce Rates

One of our clients asked today if they should migrate to another email service provider off of the service they’re using. We asked why and they stated that they received an 11% hard bounce rate on the emails they had sent. They thought the system was broken because they hand verified that some of the email addresses that stated there was a hard bounce were …