Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …

Why Have People Stopped Following Your Brand?

Why People Unfollow and Unsubscribe

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls …

Mass Planner: Social Media Scheduling, Publishing, and Automation

Social Media Scheduling, Publishing and Automation

Mass Planner is a social scheduling software designed to automate routine social media activities for bloggers and marketers, across the four most popular social sites ( Facebook, Twitter, Pinterest, Google+ and LinkedIn). With over 1,000 customers and a new version, Mass Planner is affordable for virtually any sized business. Among Mass Planner‘s features, it automates posting on pages, groups, communities, walls, boards, finding new people …

Why You Should Be Implementing Your Video Marketing Strategy in 2015

Video Marketing Infographic

Videos are now making it into every interaction we’re making online. From the launch of live video feeds on Twitter with Meerkat, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet – that’s incredible growth. And it’s not …

The Most Expensive Paid Search Terms on Bing – And How to Avoid Them

Most Expensive Paid Search Keywords on Bing

The old adage that A fool and his money are soon parted may be the most appreciated sayings by pay-per-click search platforms like Bing. I’ve never wasted more money on marketing than I did on set it and forget it paid search marketing where I neglected to do a little research and keep an eye on my marketing dollars. Here are the top 5… {insert …