8 Reasons You’re Overdue for a Responsive Website

Responsive Website Reasons

We released a fantastic video on what responsive web design is and how you can test your own site to see whether it’s optimized for viewing on a mobile device or tablet. It’s not too late for you to get some help on this, and our friend Kevin Kennedy at Marketpath shared the infographic below. With the staggering growth of mobile devices like smart phones …

Listen and Target Opportunities on Twitter with SocialCentiv

SocialCentiv Tweet Offer

Every day, Twitter’s 230 million users send more than 500 million Tweets. With the right set of keywords, businesses can sort out local customers. The trick is understanding what keywords work and how conversations happen on Twitter. SocialCentiv identifies consumers who Tweet their intent towards a product, service, or content related to your business. You can then present potential customers with a targeted, personalized incentive …

7 Tips for Effective Digital Coupon Marketing

Digital Coupon Marketing Tips

Good friend Adam Small has a mobile text marketing platform that sees incredible redemption rates on SMS text offers. One technique he told me about that a client that offered a bring a friend offer where you received a free shake when you brought a friend to the establishment. They would send the text out a half hour before lunch and there’d be a line …

Search and Content Taxonomy, Ontology, Lexical Onomies

Hierarchy, Taxonomy, Ontology, and Lexical Onomies

As DK New Media researches the content authority strategies we develop for our clients, there’s a methodology associated with the topics we’re producing, gaps we’re identifying, and priorities we’re creating. First some definitions: What is a Taxonomy? Taxonomy – the two-dimensional hierarchical classification model of the architecture of the site. Within your website and content strategies, this is typically the categories – known as the …

Why Have People Stopped Following Your Brand?

Why People Unfollow and Unsubscribe

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls …