Page Speed and Your Visitors

Page Speed and Your Visitors

One of the factors that’s very difficult or costly to impact is the speed at which your site loads. This is a constant battle here on the Marketing Technology blog… social integrations and advertising slow the page load times way, way down so we’re always trying to tune it up through a number of means. We know that we lose some visitors over it – especially if there’s a lot of traffic.

Some companies don’t take load times seriously, but it has a huge impact on your site’s ability to engage and convert customers. Case in point, Kissmetrics put together this infographic that showcase the losses.

If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.