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Monitoring Online Reputation

Ultimate Guide to Monitoring Your Online Reputation

The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify:

  1. Identify your reputations – monitor names brand names, company names, product names and variations.
  2. Quantify your audience – who has a stake in your online reputation?
  3. Understand your goals – how are you going to measure the whether your reputation is improving?
  4. Specify your needs – what tools do you require and what sources do you need to monitor?
  5. How will you monitor? – what processes are in place to be alerted and respond to issues?
  6. Who will monitor the conversations? – who are you entrusting with managing and responding to online reputation issues?

Ultimate Guide to Monitoring Your Reputation Online

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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4 comments

  1. Thanks for the great information Doug, I have a much better attention span when things have pictures and pretty colors! 😉

    Thanks for the post,
    ~Dakota
    Pianolessongirl

  2. Hi Douglas. Your vision implies how reputation for online business is important. It gives a summary to value all angles of the business especially the investors who is the income generator of the business

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