Ecommerce and RetailEmail Marketing & AutomationEvent MarketingMarketing InfographicsMobile and Tablet MarketingSearch MarketingSocial Media & Influencer Marketing

How to Market and Promote Your Next Online Event

We’ve written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing.

This infographic provides some fantastic detail on utilizing email, mobile, search, and social to promote and market your events.

Getting people to attend your event isn’t just about making the event itself fantastic, you have to market it the right way as well. This infographic steps you through best practices for how to market your event online, from email marketing, to social amplification, to search engine optimization.

Best Practices For Marketing Your Next Online Event

Businesses can use events as powerful tools to drive growth, boost brand awareness, and generate leads. However, effective event marketing is crucial for achieving these outcomes. The “Event Marketing Promotion Best Practices” infographic highlights key strategies businesses can use to promote their events effectively.

  1. Leverage Social Media – Social media platforms are excellent channels for creating buzz around events, sharing updates and news, and encouraging attendees to share their experiences with others. Businesses can use platforms like Facebook, Twitter, and LinkedIn to promote events and engage with potential attendees. They can also leverage social media to share relevant content and drive registrations.
  2. Establish Clear Objectives – To achieve the desired outcomes, businesses need to define the primary goals of an event and tailor their marketing efforts accordingly. For example, if the primary goal of an event is to generate leads, businesses should focus on tactics that drive registrations and attendance, such as offering early-bird discounts or referral incentives. By establishing clear objectives, businesses can create targeted marketing campaigns that are more likely to resonate with their target audience.
  3. Create High-Quality Content – Event content plays a crucial role in attracting attendees and creating memorable experiences. Businesses should create event content that aligns with their goals and objectives and resonates with attendees. This can include educational sessions, workshops, networking opportunities, and entertainment. By creating high-quality content, businesses can differentiate their events from others and offer attendees something unique.
  4. Partner with Influencers – Partnering with industry leaders and thought leaders can help businesses gain valuable exposure and tap into existing audiences. Influencers can promote events on their social media channels, website, or newsletter, providing valuable exposure to new audiences. Businesses should identify influencers who align with their brand and target audience to maximize the impact of their partnership.
  5. Track Metrics and Analyze Results – Tracking event metrics is crucial for assessing the success of marketing efforts and identifying areas for improvement. Businesses should track metrics like attendance, engagement, and ROI and analyze them to optimize their marketing strategies for future events. By tracking metrics, businesses can continuously improve their event marketing efforts and achieve their desired outcomes.

By leveraging social media, establishing clear objectives, creating high-quality content, partnering with influencers, and tracking metrics, businesses can maximize the impact of their events and achieve their desired outcomes. Effective event marketing can drive business growth, boost brand awareness, and generate leads, making it a crucial part of any comprehensive marketing strategy.

By implementing the best practices highlighted in the infographic, businesses can promote their events effectively and create memorable experiences for attendees.

Best Practices for Marketing and Promoting Your Event Online
Link to DataHero is removed since their site appears to be down.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.