Readers of our blog know that we’ve been huge critics of search engine optimization over the last year. Fuzz One has put together this incredible infographic, The New Face of SEO: How SEO Has Changed, that breaks down each of the strategies of old, and compares it to new strategies.
Over the past 18 months, SEO processes as well as SEO strategy has immensely changed. Whilst SEO is still very much rooted as a technical discipline, a significant degree of SEO is verging more and more towards a creative and marketing mindset that touches the nerves of humans OR an audience that search engines are getting better at understanding. SEOs are starting to think about their audience first with engaging content before optimisation for search engines.
Please take the time to read through this infographic and compare it to your current strategy. If you’ve got an SEO firm or consultant that’s still pushing the old strategies, you may want to rethink your relationship.