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Myers Briggs and Social Media

Social Media and Myers Briggs

While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users.

Highlights of the results include:

  • Extraverts use much more likely to use and share on Facebook. Introverts were still there, but read more than shared.
  • Those with high intuition are more likely to use LinkedIn and Twitter.
  • Extroverts were more likely to engage in activity during work, Feeling were more likely to engage during their personal time.

Social Media and Myers Briggs

Found via Louise Myer’s blog. Infographic by CPP.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. A very interesting infographic. It would be great to further map it against job roles. Which job roles are most and least likely to use social media and on which channels. Has anyone seen something like this?

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