Mobilenomics: If You’re Not Mobile, You’re Not Marketing

Mobilenomics: If You’re Not Mobile, You’re Not Marketing

We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized for mobile, and no mobile apps on the horizon… nada.

Sometimes it takes a video to get a good perspective on things and Erik Qualman does a great job at putting mobile adoption statistics into perspective. The fact is… if you’re not mobile, you’re not marketing.