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Mobilenomics

Mobilenomics: If You’re Not Mobile, You’re Not Marketing

We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized for mobile, and no mobile apps on the horizon… nada.

Sometimes it takes a video to get a good perspective on things and Erik Qualman does a great job at putting mobile adoption statistics into perspective. The fact is… if you’re not mobile, you’re not marketing.

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Mobile marketing is here to stay, there is no doubt about that. Companies that fail to consider this will be in for a lot of trouble in their lead generation work. You have to make sure that your landing pages will be representative of your brand, no matter what device is used to access them.

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