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Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

Consumers Prefer Choice and Interactivity… even with Video

Consumers prefer choice and interactivity versus being interrupted and served up a passive experience

There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate …

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Q3 2015 Search Advertising Trends

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing …

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Why Technology is Becoming Critical to Restaurant Success

Restaurants and Technology

We have an amazing podcast that will be published soon with Shel Israel about his book, Lethal Generosity. One of the topics that struck me within the conversation was how many of the technologies that have been implemented to increase productivity and accuracy around customers actually just put the control …

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The State of Social Media Marketing 2015

State of Social Media Marketing 2015 Infographic

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact …

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How to Build and Grow Your Email List

Lead Generation Strategies for Websites

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every …

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A List of SaaS Providers and their Marketing Budgets

Marketing Technology Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years …

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Mobile Experience and Its Impact on Trends

Mobile Ecommerce and Experience

Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are …

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Boomtrain: Machine Intelligence Built for Marketers

DIve Deep into EVERY piece of Content

As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through …

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