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Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

Why Technology is Becoming Critical to Restaurant Success

Restaurants and Technology

We have an amazing podcast that will be published soon with Shel Israel about his book, Lethal Generosity. One of the topics that struck me within the conversation was how many of the technologies that have been implemented to increase productivity and accuracy around customers actually just put the control …

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The State of Social Media Marketing 2015

State of Social Media Marketing 2015 Infographic

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact …

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How to Build and Grow Your Email List

Lead Generation Strategies for Websites

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every …

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A List of SaaS Providers and their Marketing Budgets

Marketing Technology Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years …

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Mobile Experience and Its Impact on Trends

Mobile Ecommerce and Experience

Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are …

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Boomtrain: Machine Intelligence Built for Marketers

DIve Deep into EVERY piece of Content

As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through …

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Understanding Demand Generation vs Lead Generation

Demand Generation versus Lead Generation

Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage …

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Atmospheric Marketing and Why Profits May Depend On It

Retail Atmospheric Marketing

With all of the sites and tools available to us via the web, why don’t we all simply find the lowest price on every product? There are many consumers or businesses that do just that, but the majority of people don’t. I’ve shared online that a few years ago that …

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13 Factors Impacting Your Website Load Speed

Website Page Speed

We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating …

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