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Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

July, 2016

  • 8 July

    What is Growth Hacking? Here are 15 Examples

    What is growth hacking

    The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the …

June, 2016

  • 10 June

    How to Improve Engagement at Your Next Conference

    Conference

    This infographic from The Europe Hotel & Resort, a five star luxury hotel in Ireland, provides some an overview of trends in MICE (Meetings, Incentives, Conferences and Exhibitions): Technology dependence at events continues to evolve with QR codes for convenient …

  • 7 June

    The Top Online Marketing Activities for Small and Medium-Sized Businesses

    SMB Marketing

    Emarsys, a leading provider of cloud marketing software for B2C companies, has released the results of its in-person and online survey of 254 retail professionals published in partnership with WBR Digital. Key findings include SMBs (businesses with revenues of $100 million …

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want

    Agency

    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 31 May

    9 Statistics on the Impact of a Mobile User Experience

    Mobile User Experience

    Have you ever done a search for your website on Google and seen the Mobile-Friendly tag on it? Google even has a mobile-friendly testing page where you can take a look at issues with your site. It’s a pretty good …

  • 19 May

    Augmented and Virtual Reality Will Be A Must in Commerce

    Augmented Reality and Virtual Reality

    When people ask me for predictions, I typically point them to someone else. I’m not much of a futurist, but I have a pretty good track record on seeing how technology advancements will impact buying behavior. One technology that I’ve …

  • 14 May

    The Fastest Ecommerce Platforms for Desktop and Mobile

    Fastest Ecommerce Platforms

    Speed is money. It’s as simple as that when it comes to e-commerce. It’s not just consumers that abandon your site when it’s not performing well on desktop or mobile. Site and page speed impact search engine rankings as well. …

  • 12 May

    7 SEO Key Strategies You Should be Deploying in 2016

    Key SEO Strategies 2016

    A few years ago, I wrote that SEO was dead. The title was a bit over the top, but I stand by the content. Google was quickly catching up with an industry that was gaming search engines and resulting in …

  • 8 May

    The Steep Benchmark Curve on Mobile App User Retention

    Mobile App Retention Benchmark

    Designing, deploying and maintaining a mobile application for your prospects or customers continues to be a significant investment for companies. The question is whether or not the strategy actually works. In the 7 years, we’ve consulted on and built one …

  • 4 May

    How Advertising Works

    Advertising

    While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their …

  • 3 May

    Website Features Checklist: The Ultimate Must-Haves for Your Site

    50 Website Features Checklist

    Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. 99MediaLab.com designed this one to develop a list of features they believe should be included in every small business website. I’m honestly not …

April, 2016

  • 30 April

    Utilizing Social Check-Ins for Predictive Retail Analysis

    Chipotle

    We’ve done a lot of consulting in our industry with companies that have developed massive warehouses of invaluable data. Often times, these companies are challenged to increase the impact of their marketing, grow their market share, and do it based …