How to Correct 4 Mobile Marketing Mistakes You’re Making

How to Correct 4 Mobile Marketing Mistakes You’re Making

On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team at Formstack recently released this infographic that lists 4 common mistakes that marketers are …

How to Let Your Pizza… er… Product Sell Itself Online

Brozinni Pizza

A good friend of mine, James, owns Brozinni Pizzeria. I’m not going to mess around – it’s honestly the best New York style pizza in Indy. James has helped us out quite a bit, bringing his amazing Indianapolis pizza truck to a fundraiser last year and catering an upcoming event this week we’re having. In return, we set out to design a site for him. …

2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

10 Improvements You Can Implement for Social Marketing Today!

Social Media Optimization Tips

A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium. We continue to see …