Home / Marketing Automation

Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online. Marketing automation systems enable automated drip and triggered campaigns via email, mobile and social messaging to execute, assisting companies to nurture and score leads as well as to upsell and retain current customers. The Marketing Automation Blog discusses products, services and news as well as email design tips and best practices for marketers.

A List of SaaS Providers and their Marketing Budgets

Marketing Technology Marketing Budgets

If I meet someone from Vital, I’m going to hug them for this infographic. We recently shared a post on the right marketing budget as it refers to a percentage of overall revenue, but this provides some in-depth budget expenditures that support and reinforce the other infographic. A few years ...

Read More »

Micro-Moments and Customer Journeys

Customer Journey

The online marketing industry continues to make progress in providing technology that is enabling marketers to both predict and provide roadmaps to help consumers and businesses convert. We’ve made some assumptions up to this point, though. The general theme of personas and sales funnels is much more porous and flexible ...

Read More »

What’s the Right Marketing Budget as a Percentage of Revenue?

Marketing Budget Percentage of Revenue

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the ...

Read More »

The Impact of Cross-Device Journeys and Real-Time Personalization

Cross-Device Customer Journey

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and ...

Read More »

Interview: Jessica Stephens, SmartFocus CMO, on Real-Time Interaction Management

SmartFocus Real-Time Interaction Management

We have just been crushing it with getting amazing talent from the largest marketing platforms and companies across the globe. This week is no different with an incredible interview with Jess Stephens, CMO of SmartFocus. Jess has been with SmartFocus for the last year after her proximity marketing startup was ...

Read More »

14 Different Terms Used Across Marketing Automation Platforms

Marketing Automation Terminology

I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty ...

Read More »

4 Elements to Drive Lead Generation with Marketing Automation

How to Generate More Leads with Marketing Automation

Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that ...

Read More »