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Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online. Marketing automation systems enable automated drip and triggered campaigns via email, mobile and social messaging to execute, assisting companies to nurture and score leads as well as to upsell and retain current customers. The Marketing Automation Blog discusses products, services and news as well as email design tips and best practices for marketers.

June, 2016

  • 5 June

    The Agency Characteristics and Behaviors that CMOs Want


    Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients …

May, 2016

  • 25 May

    Marketing Automation Software: Key Players and Acquisitions

    Marketing Automation Software

    Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The following infographic from Marketing Automation Insider details the evolution of marketing automation software from …

April, 2016

  • 27 April

    Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    Account Based Marketing Infographic

    We continue to write about the benefits of Account-Based Marketing (ABM). If you don’t understand what ABM is, we’ve explained ABM in previous articles as well as the steps necessary to implement a successful ABM strategy. There are still challenges …

  • 25 April

    Tools Don’t Make The Marketer


    We put a significant proposal in front of a prospect that was going to build their search team. The plan incorporated us both managing their clients and training their internal team to become proficient at organic search. We provided our …

  • 22 April

    The Goals of Automation Tools and Marketing Efforts

    Human Automation

    There are some trends within the digital marketing industry that we’re observing that are already having an impact on budgets and resources – and will continue to in the future. From an investment perspective, services marketing budgets will grow slightly …

  • 5 April

    What Does “Context Marketing” Really Mean?


    As someone who’s made a career out of content, communication, and storytelling, I have a special place in my heart for the role of “context.” What we communicate—whether in business or in our personal lives—becomes relevant to our audience only …

  • 3 April

    What Is Marketing Automation? What You Need to Know…

    Marketing Automation Challenges

    Marketing automation is a buzzword that seems to be applied to everything nowadays. If a software platform can trigger a message to a recipient via their API, it’s promoted as marketing automation. In my opinion, this is just dishonest. While …

March, 2016

  • 29 March

    45+ Sites to Discover or Promote Startups, Apps or Tools

    Find tools online

    Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from customized alerts we have …

  • 22 March

    What Technologies are C-Level Marketers Investing In?

    Marketing Technology

    Black Ink performed a C-level 2016 Marketing Study, surveying marketers from the top 2000 largest companies in the United States by annualized revenue with a collective marketing budget of $5 billion dollars in labor and costs. Key Learnings from Black …

  • 14 March

    Email Drip Campaign Tips, Examples, Statistics and Best Practices

    Drip Email Campaign

    As a marketer, we often push batch and blast emails to our subscribers to let them know about a sale or keep them updated on our products or services. If we’re advanced, we may even segment and personalize those emails. …

February, 2016

  • 29 February

    8 Steps to a Successful Account-Based Marketing Strategy

    Account-Based Marketing

    If you’re wondering What is Account-Based Marketing?, Doug Bewsher wrote a great article about it for the Marketing Technology Blog. The strategy is paying off, in fact . And . Integrate just released this fantastic infographic on ABM with those statistics …

  • 16 February

    Accelerating Your Pipeline with Automated Lead Generation

    Converting Leads to Sales

    Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this …