How Leads are Generated through Marketing Automation

How Leads are Generated through Marketing Automation

We’ve written in-depth about marketing automation strategies, what features are critical, and the challenges with executing those strategies to drive leads. The goal of marketing automation is to bridge a critical gap between sales and marketing, ultimately driving great leads to the sales department at the right time. This helps to improve the lead quality as well as reduce the effort needed to close the …

26 Steps to Creating a Successful Ecommerce Business in 2015

Ultimate Guide to Building Your Online Ecommerce Business

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise! Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus …

12 Steps to Building Demand for Your New Agency

DK New Media

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want …

The Offense and Defense of Demand Generation

Demand Generation Infographic

With March Madness Sweet Sixteen games underway, Integrate thought this would be a perfect time to exploit their target personas’ collegiate sports enthusiasm. The new Integrate infographic is a timely, fun infographic uses thinly veiled, yet hopefully informational basketball metaphors to illustrate the benefits of automating third-party demand generation efforts. Key points of the infographic include: Bad Offense – Manual tasks and slow reaction times …

What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …