What does a Digital Marketer Do?

What does a Digital Marketer Do?

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

BlueConic: Collect, Unify, and Optimize the Customer Journey

The Blueconic Platform

With the assistance of big data and streaming technologies, there’s a new breed of marketing automation platforms that are providing a central warehouse, in real-time, where user interactions are captured on and offline and then marketing messaging and actions are applied to them. BlueConic is one such platform. Layered on your existing platforms, it collects and unifies your customer interactions and then assists you with …

2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

The State of Marketing Automation 2015

The State of Marketing Automation 2015

There’s no doubt as to the power of marketing automation but it’s a fairly vague and overused term that practically every platform promotes… but few actually encompass all the features and opportunities for. Some only utilize it for acquisition, some sales only, some marketing, some retention. Other platforms don’t have key elements like lead scoring or integrations. And, as this infographic shows, many companies are …