2015 State of Digital Marketing

2015 State of Digital Marketing

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

The State of Marketing Automation 2015

The State of Marketing Automation 2015

There’s no doubt as to the power of marketing automation but it’s a fairly vague and overused term that practically every platform promotes… but few actually encompass all the features and opportunities for. Some only utilize it for acquisition, some sales only, some marketing, some retention. Other platforms don’t have key elements like lead scoring or integrations. And, as this infographic shows, many companies are …

Does Your 2015 Content Marketing Strategy Cover These Trends?

2015 Content Marketing Trends

Content Marketing is leading the pack on digital marketing trends for 2015, followed by Big Data, Email, Marketing Automation and Mobile. Not surprisingly, that priority is reflected in our agency where we’ve been ramping up a Big Data project we’ve developed for a major online publisher. Big Data is becoming a necessity simply because of the volume and velocity of data that we are accumulating …

13 Online Resources to Find and Promote Marketing Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources out there for finding tools. With the incredible selection of tools available, marketers are at …

3 Technology Trends that Marketers Should Watch in 2015

top-3-tech-trends-marketers-2015_infographics

Data is streaming from your customers right now… from their phones, their social platforms, their work desktop, their tablets, and even their cars. It’s not slowing down. I was recently visiting our family home in Florida where we upgraded the home alarm system. The alarm is connected via the Internet and if the Internet is down, it connects via an internal wireless connection (and battery …