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Marketing Automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online. Marketing automation systems enable automated drip and triggered campaigns via email, mobile and social messaging to execute, assisting companies to nurture and score leads as well as to upsell and retain current customers. The Marketing Automation Blog discusses products, services and news as well as email design tips and best practices for marketers.

The Impact of Cross-Device Journeys and Real-Time Personalization

Cross-Device Customer Journey

Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and ...

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Interview: Jessica Stephens, SmartFocus CMO, on Real-Time Interaction Management

SmartFocus Real-Time Interaction Management

We have just been crushing it with getting amazing talent from the largest marketing platforms and companies across the globe. This week is no different with an incredible interview with Jess Stephens, CMO of SmartFocus. Jess has been with SmartFocus for the last year after her proximity marketing startup was ...

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14 Different Terms Used Across Marketing Automation Platforms

Marketing Automation Terminology

I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty ...

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4 Elements to Drive Lead Generation with Marketing Automation

How to Generate More Leads with Marketing Automation

Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that ...

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I Wish Marketers Would Stop Saying This…

Stop Saying This

Jenn and I visited the headquarters of Interactive Intelligence this week and got to sit down their their digital marketing team and one of the questions that popped up was if we ever put an infographic behind a registration. We quickly answered that we had never done that before. The ...

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40+ Sites to Discover or Promote Startups, Apps or Tools

Find tools online

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet or that may even be beta. Aside from customized alerts we have setup through our partner Meltwater, there are some great resources ...

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