Marketing InfographicsMobile and Tablet MarketingSocial Media & Influencer Marketing
iPhone versus Android Social App Usage
The people over Onavo put together this great infographic on mobile social application usage by mobile platform. A couple of the more interesting takeaways:
- iPhone owners use Facebook much more than Android users. 90% vs. 63% respectively.
- iPhone owners use mobile social apps much more than Android users.
- Facebook is the big winner in mobile social apps. Accounting for 10% of all mobile traffic on the iPhone and 5% of all mobile traffic on the Android systems.