2015 State of Digital Marketing

The State of Digital Marketing in 2015

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised …

The Cause and Staggering Consequences of Data Issues

Causes and Consequences of Dirty Data

Over half of all marketers believe that dirty data is the biggest obstacle at building a successful marketing program. Without quality data or incomplete data, you’re missing the ability to accurately target and communicate with your prospects. In turn, this leaves a gap in your ability to ensure you’re meeting your sales team’s needs as well. Sales efficiency is a growing technology segment. The ability, …

The State of Marketing Automation 2015

The State of Marketing Automation 2015

There’s no doubt as to the power of marketing automation but it’s a fairly vague and overused term that practically every platform promotes… but few actually encompass all the features and opportunities for. Some only utilize it for acquisition, some sales only, some marketing, some retention. Other platforms don’t have key elements like lead scoring or integrations. And, as this infographic shows, many companies are …

10 Improvements You Can Implement for Social Marketing Today!

Social Media Optimization Tips

A growing portion of the inbound marketing efforts we deploy for companies include both paid and organic social media strategies. I’m always blown away at the continued news that social media isn’t getting the return on investment that companies are finding elsewhere. In all honesty, I think it’s because of a lack of execution and a good strategy, not the medium. We continue to see …

5 Email Optimization Tips to Increase Opens and Clicks

How to Improve Email Open and Click-Thru Rate

It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd? Here are 5 elements within …