5 Tips to Take Your Business Brochures Up a Notch

Creating the Perfect Business Leaflet

Your sales one-sheet, media kit, brochure, PDF, product brochure… whatever you wish to call it, it needs help. We recently put together a media & sponsorship kit for the site after request after request had been made. The fact is, people still love to download and print documents and we still love to distribute print products by hand. Not to mention the fact that a …

Keep This Handy: The 10 New Rules of Crisis Communication

Rules of Crisis Communication

Our agency is located in Indiana and when the powers-that-be in the state passed their version of the Religious Freedom Restoration Act (RFRA), a crisis ensued. It wasn’t simply a government crisis. Since it impacted the business sector, it became a crisis for all of us doing business within the state. Especially when some some business leaders outside the state began to speak out and …

Here’s How Adding Metaphors to Your Story Will Sell

Words Used for Selling - Metaphors

The most common metaphor we utilize when selling our services, explaining our process, and setting expectations with our prospects is discussing investing. Over and over, we hear from clients who state: We tried [insert marketing strategy] and it didn’t work. How long did you try it? How well did you execute? What size investment did you make? Let’s discuss your retirement fund… if you tried …

How Digital Asset Management Impacts Content Management

Digital Asset Management and Content Management

In previous posts, we’ve discussed What Digital Asset Management Is, Why Digital Asset Management is Critical to Marketing Overall, as well as How to Justify the Expense of Digital Asset Management. In this infographic from Widen, they detail the specifics of how digital asset management will help you to deploy a more efficient content management strategy. Specifically, housing and monitoring your content in a central …