Customer Facing Devices and How You Can Market with Them

Marketing and Customer Facing Devices

In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and …

5 Signs You’re Outgrowing Your MySQL Database

MySQL Performance Issues

The data management landscape is complex and quickly evolving. Nothing emphasizes this evolution more than the emergence of ‘super apps’ — or applications that process millions of user interactions per second. Factor in Big Data and the cloud, and it becomes clear that e-commerce merchants need a new generation of databases that can perform better and scale faster. Any online business without an updated database …

3 Rules of Psychology in Sales and Marketing

Psychology of Sales and Marketing

There were a group of my friends and colleagues that had recently gotten together to opine over what’s wrong with the agency industry. For the most part, it’s that the agencies that execute well often struggle more and charge less. The agencies that sell well charge more and struggle less. That’s a wacky thought, I know, but see it over and over. This infographic from …

5 Mistakes that Could Get Your Email in the Spam Folder

Email Mistakes That Put You In The SPAM Folder

If there’s one part of my job that continues to make me beat my head up against the wall, it’s email deliverability. We continue to grow an engaged list of email subscribers but geesh, ISPs are ridiculous. In businesses, one thing that happens is that emails turn over as employees come and go. We’ll have subscribers consistently interacting for months and then – poof – …

What Factors Make for a Successful Social Media Strategy?

Successful Social Media

This afternoon, I was sitting with some leaders in business, social and digital media and we were talking about what it takes for successful marketing. The overwhelming consensus was pretty simple, but you’d be surprised at how many companies struggle… where to start. We shared stories of companies who didn’t understand their value proposition, but they were shopping for new sites. We shared stories of …

What is Responsive Web Design? This Video and Infographic Explain!

responsive-web-design

It’s taken a decade for responsive web design (RWD) to go mainstream since Cameron Adams first introduced the concept. The idea was ingenious – why can’t we design sites that adapt to the the viewport of the device it’s being viewed on? Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience — easy reading and …

A List of 29 Free Digital Marketing Tools

Free Marketing Tools

Flora Pang is maintaining a robust List of Free Marketing Tools by Flora Pang that you’ve got to check out. The tools cover: Free Search Engine Optimization Tools – including keyword research, site checkup and analysis, backlink investigation, keyword density, site crawlability, and duplicate content. Free Paid Search and Pay Per Click Tools – including landing page optimization. Free Social Media Tools – including social …

What Metrics to Measure Content Marketing Effectiveness With

29 Essential Content Metrics

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes …