What does a Digital Marketer Do?

A Day in the Life of a Digital Marketer

Let’s just open by stating that I had this guy’s job below, heh. As a digital marketer, we’re rotating through all of our clients on a weekly basis, analyzing their performance, making adjustments, researching, planning and executing multi-channel campaigns. We’re utilizing tools much more than this infographic describes – from communication, to publishing, to development and analysis tools. IMO, most marketers work in the area …

10 Benefits Every Small Business Realizes with a Digital Marketing Strategy

10 Benefits of Digital Marketing for Small Business

We interviewed Scott Brinker about his upcoming Marketing Technology Conference, MarTech. One of the things I discussed was the number of businesses who don’t deploy strategies because their current strategy works. I have no doubt that companies with, for example, a great word of mouth clientele, can have a growing and prosperous business. But that doesn’t mean a digital marketing strategy won’t help them. A …

3 Astounding Stats Supporting Social Selling

Guide to Social Selling

One of the common traits I continue to see in the most effective business development people or sales staff is that they’re incredibly well-connected. My good friend Doug Theis of Innovative Integrations, an Indianapolis-based managed services company is one of those people. We attended an Indianapolis Business Journal breakfast and I joked that Doug most likely knew everyone in the room. In fact, we were …

Social Media Do’s and Don’ts

Do's And Dont's of Social Media Marketing

The other night I was speaking to another marketer and we were discussing social media, events, and results. He was telling me how he just hadn’t seen the results from social media to make it worthwhile. To be honest, I can’t say that I totally disagree. While my professional profile and business reach continue to grow, people might notice that my personal following on social …

The Shift to Online Shopping with Retailers

Ecommerce - Retail's New Storefront

There is a shift happening between retail and online shopping, but I’m not sure anyone truly understands where we’re heading. Aggressive competition and free shipping offers are great for consumers but they’re driving down business to ecommerce companies. At the same time, shoppers still love showrooming and getting to touch and feel the products that they’re looking to buy. Another hurdle for pure ecommerce companies …