Content Marketing is a Balance of Curation and Creation

Content Creation versus Content Sharing

As we review topics on the Marketing Technology Blog to write about, we research their popularity as well as the content that’s already been published. If we believe we can update the topic and add additional details that are key to the topic – we typically take on the task of writing it ourselves. If we believe we can better illustrate the topic through images, …

4 Elements to Drive Lead Generation with Marketing Automation

How to Generate More Leads with Marketing Automation

Research from Venturebeat’s marketing automation study indicates that, aside from the differentiating the features of each platform, the biggest challenge of marketing automation for business is understanding how it fits into their organization. Perhaps that’s the issue… companies are trying to fit marketing automation rather than finding a platform that already matches their internal processes, strengths and resources. I’m weary of best of marketing automation …

Visa’s Single Sign-On Checkout is a Winner!

VISA Checkout

Single sign-in has been proven effective across the board – either utilizing social logins to complete landing page forms, or now by using payment technologies to quickly convert a customer. Visa offers a single-sign on system called Visa Checkout that already has wide adoption. With rapid growth over the last 10 months, Visa Checkout has seen significant adoption and conversation rates. They’ll be kicking off …

Conversion Optimization: Everything You Ever Wanted to Know

Conversion Optimization

We were discussing internally that the word optimization is often thought to be associated with SEO – search engine optimization. I honestly think the term SEO really needs to go away altogether. If you’re optimizing your site for conversions, it only makes sense that the site is optimized for all channels – including search. Conversion optimization shouldn’t begin with a visitor that arrives on the …

Your Sales Lead Follow Up Template

Sales Lead Follow Up Template

What’s your plan of attack on following up on sales leads? I’m afraid we often fall short… meeting with a prospect and then neglecting to follow up and stay top of mind. It’s a difficult strategy to get in place and a good reason to invest in a CRM and sales automation like our clients at Salesvue. MarketBridge is a company that specializes in bridging …

Flowers Suck. What Mothers Really Want on Mother’s Day

Mothers Day

There’s a 40% increase in searches for the best Mother’s Day gift ideas year over year. That’s right… and the searches aren’t for beautiful flowers. Mom’s tastes are changing and there’s a plethora of amazing experiences at the tips of your fingers that you can purchase and deliver to your Mother. Fruit baskets are just one of the items on the rise… 20%. Flowers are …

Are Celebrity Endorsements a Viable Marketing Option?

Celebrity Endorsements

Celebrity Endorsement has always been seen as a viable option for companies to promote their products. Many companies believe having their products associated with a popular celebrity will help drive sales. Consumers seem unsure of their influence with 51% stating that celebrity endorsement makes little to no difference on their purchasing decisions. While the ROI on many marketing techniques is measureable – ROI on celebrity …

Customer Facing Devices and How You Can Market with Them

Marketing and Customer Facing Devices

In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and …