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LeadSift: Capture Intent and Actionable Insights with Social Media

LeadSift Social Intelligence

Businesses are constantly trying to capture data on prospects and customers to both find and attract leads, and then to keep and upsell the customers they acquire. There’s a ton of technologies out there to attempt to capture this data. Some of the sources are inaccurate and others out of ...

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What’s the Right Marketing Budget as a Percentage of Revenue?

Marketing Budget Percentage of Revenue

There are those uncomfortable moments at times where a company asks me why they’re not getting as much attention as their competitors. While it is possible for a business to overtake competitors because of a superior product or people, it’s also more likely than not that the company with the ...

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Understanding Demand Generation vs Lead Generation

Demand Generation versus Lead Generation

Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage ...

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12 Factors Impacting Your Website Load Speed

Website Page Speed

We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating ...

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