What are the Elements of the Best Facebook Contest Apps?

What are the Elements of the Best Facebook Contest Apps?

Today I actually had the pleasure – thanks to an invite from Jay Baer – of sharing tacos and Margaritas with the leadership team from ShortStack out at Social Media Marketing World. I made sure to let the team from ShortStack know how much we’ve enjoyed our ongoing relationship. Sara from the ShortStack team has been feeding us with great content the last few years …

7 Tips for Effective Digital Coupon Marketing

Digital Coupon Marketing Tips

Good friend Adam Small has a mobile text marketing platform that sees incredible redemption rates on SMS text offers. One technique he told me about that a client that offered a bring a friend offer where you received a free shake when you brought a friend to the establishment. They would send the text out a half hour before lunch and there’d be a line …

Why Have People Stopped Following Your Brand?

Why People Unfollow and Unsubscribe

One of our favorite infographics we designed and published was Why Do People Unfollow You on Twitter. Folks got a chuckle from it and hopefully it made them rethink their social media publishing strategy in the meantime. I’m going to state something here that might startle some folks: I don’t care if people unfollow me or unsubscribe from my email. I can hear the howls …

Why You Should Be Implementing Your Video Marketing Strategy in 2015

Video Marketing Infographic

Videos are now making it into every interaction we’re making online. From the launch of live video feeds on Twitter with Meerkat, the continued popularity of video on Facebook and Instagram, and the accessibility of high definition video on every mobile device. In fact, half of all video traffic is now routed to a mobile phone or tablet – that’s incredible growth. And it’s not …

The Most Expensive Paid Search Terms on Bing – And How to Avoid Them

Most Expensive Paid Search Keywords on Bing

The old adage that A fool and his money are soon parted may be the most appreciated sayings by pay-per-click search platforms like Bing. I’ve never wasted more money on marketing than I did on set it and forget it paid search marketing where I neglected to do a little research and keep an eye on my marketing dollars. Here are the top 5… {insert …