What is the Internet of Things? What’s it Mean for Marketing?

What is the Internet of Things? What’s it Mean for Marketing?

Internet connectivity is becoming a reality for virtually any device. This is going to play a large role in big data and marketing in our near future. Gartner has predicted that by 2020 there will be over 26 billion devices connected to the Internet. ]=[op0-9y6q1 What is the Internet of Things Things refers the things that we don’t typically imagine as being connected. Things can …

How to Correct 4 Mobile Marketing Mistakes You’re Making

Mobile Marketing Strategy Mistakes and Corrections

On this upcoming Marketing Technology podcast, we’re actually discussing the use of forms, optimization of forms, and – of course – the great folks at Formstack came up in the conversation! Pointedly, we were discussing the optimization of forms for mobile devices – a critical strategy. Chris Lucas and the team at Formstack recently released this infographic that lists 4 common mistakes that marketers are …

How Do Outdoor Marketing Efforts Measure Up?

Outdoor and Billboard Marketing Statistics

We often overlook marketing opportunities that are so visible we don’t go a day without seeing them. Outdoor marketing on billboards is one of those strategies. As with most marketing channels, there are specific strategies and opportunities with billboard marketing that others can not provide. And provided a great strategy, the return on investment can even surpass other marketing channels. Billboards can be highly influential …