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Video Marketing: Social Proof by the Numbers

Today I was meeting with a client and discussing the opportunity for them to overtake their competitors online utilizing video.

The company has a strong brand that’s trusted online and there’s no doubt that video production will drive more direct traffic, more search traffic and – ultimately – help them better explain the value of subscribing to their service to their prospects.

Video is becoming more popular with a general audience worldwide. When there’s money to be made, everyone tries to take a slice of the video marketing flavoured pie. Some even try to bake their own.

Bubobox

Video Marketing Statistics

Websites with a good video marketing strategy increased their likelihood of being ranked on the first page of the Google results by as much as 53 times.

Forrester

Video listings that appear in the searches experience as much as

41 percent higher click-through rates than their competitors.

AimClear
video infographic 1 3

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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