GO-Globe.com has developed an infographic, the Social Media Marketing Industry, that selects key data from Social Media Examiner’s 2012 Social Media Marketing Industry report. The Infographic covers the latest Social Media Trends, Social Media Challenges, Strategy of social media marketers and lot more.
In my opinion, the top challenges are spot on. While our technologies continue to improve, companies are still struggling to fully leverage social media, find influencers, measure return on investment, build audiences, and develop methodologies that don’t require so many resources. The fact is that the benefits of social media are incredible, but the effort required to get those results continues to be understated by an industry that continues to sell itself and set expectations very high.