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Marketing Automation Workflow

Marketing Automation Workflow

Neolane has developed this infographic as a fun way for marketers to explore the possibilities of marketing automation workflow. Customers take different nurturing paths and this subway analogy really works well to visualize them.

Each subway line represents a different category of automation and include planned paths, behavioral paths, multi-touch paths, transactional paths and internal paths. The stations on the paths define many of the standard paths that your organization could utilize as touchpoints.

Marketing Automation Workflow

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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