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Holiday Guide to Mobile Marketing

Black Friday is almost here and 55% of consumers utilize a shopping app on their smartphone each week! We already shared a few infographics on holiday shopping and mobile like Why Your Business Should be Mobile-Ready for the Holidays and The Rise of Mobile Commerce, and the Benefit to Marketers.

This infographic from Blue Chip Marketing provides data on just what kind of strategies those mobile users are looking for. Understanding the location, the time of day, the demographics of your user can help drive quite mobile purchases. And providing a means to recommend purchases and build shopping lists can help, too!

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About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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