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Fortune 100 Use of Social Media

Fortune 100 and Social Media

Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they were using social platforms including: Blogs, Facebook, Twitter and YouTube. Flowtown complied a graphic illustrating the most interesting of their findings:

How Are Companies Leveraging Social Media?
Flowtown – Social Media Marketing Application

One observation on this… I’m curious what the impact and relationship of having a blog in coordination with Twitter, Facebook and YouTube is impacting the results of these corporations. It seems to me that you need to have a place to drive the social traffic to for deeper engagement. If not a blog, then are these Fortune 100 companies realizing their full social media potential?

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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One comment

  1. Twitter is the dominant player until Google+ engages everyone later this year

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