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Online Shopper Personas

5 Online Shoppers Ruling the Holiday

The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase.

Maxymiser identifies 5 influential personas of shoppers. They are the bargain hunter, the first-time online shopper, the touchy feely shopper, the needs-inspiration shopper and the last-minute shopper.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is the CMO of CircuPress and CEO of DK New Media, an agency specializing in assisting marketing technology companies with their inbound marketing - leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, GoDaddy, Mindjet and many more. Douglas is also the author of Corporate Blogging for Dummies.

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2 comments

  1. As hectic as my life is, I have to consider myself the last type of shopper – the last-minute shopper. It always seems that there is still time to do this and to do that before Christmas and before you know it, it’s the 20th of December and you don’t even have gifts for you own family.

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